Welcome to the Ad Council
Welcome to the Ad Council
The Ad Council is where creativity and causes converge. We use the power of communications to tackle the most pressing issues facing the country. We bring together the brightest minds in media, tech, advertising, entertainment and marketing to develop campaigns that inspire action—and change lives.
It’s Up To You: Our COVID-19 Vaccine Education Initiative
By bringing together the worlds of communications, media, business, and public health to build vaccine confidence, we can transform life as we know it today and save hundreds of thousands of lives.
Where substance meets scale
The Ad Council was founded as a national nonprofit in 1942 with the belief that creative marketing can solve complex social issues. We partner with the most innovative advertisers, the best storytellers, and the most powerful platforms to move the country forward.
A lasting impact
We have a singular purpose: making a measurable difference in people’s lives. By using a research-based strategy to develop the right approach for the right audience, we’re shifting mindsets and spurring movements.
Our Commitment to Anti-Racism and Racial Equity
The Ad Council is firmly and unequivocally committed to fighting systemic racism, injustice and anti-Blackness, within our walls and in the work we create, not just today, but every day.
We're all in this together
We bring together the right team for every cause. The Ad Council’s unique network of partners across media and tech, marketing, entertainment and advertising, government and the nonprofit world allows us to create change that no other organization can.
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53BImpressions (and counting) for our COVID-19 Vaccine Education Initiative.
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5XThe increase in the number of people who say they intend to support Feeding America since our campaign launched in 2008.
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1.39MPeople potentially at risk for Type 2 diabetes who have completed our prediabetes risk test.
Learn With Us
On February 25th, the day the Ad Council and COVID Collaborative announced the platform for our vaccine education initiative, “It’s Up to You,” Stephen Colbert joked on The Late Show, “Okay, that’s a nice sentiment, but ‘it’s up to you’ is why we have this problem—we need everyone to get vaccinated.” He went on to suggest some absurd alternate slogans.
May 24, 2021
Ahead of summer outdoor recreation season, our Discover the Forest campaign launched new PSAs encouraging parents and caregivers to take their families out to the forest to experience and reconnect with nature. The PSAs culminate in a singular ask: make the forest part of your family’s story.
June 22, 2021
In the summer of 2020, a large number of brands and corporations rushed to show the world that they were part of the country’s reckoning over systemic racism. Some took legitimate, positive steps and shared their efforts in honest, meaningful ways; others put out vague platitudes and were quickly called out for their lack of real measurable action.
January 25, 2021
CREATIVITY. CAUSES. AND YOU.
Together we can do so much. Let’s talk about how we can partner to help change the world.