News Release
1996-03
January 15, 1996
Health Canada's new anti-tobacco ads focus on environmental tobacco smoke
OTTAWA - Health Canada will launch phase two of its anti-tobacco media campaign January 15 with three new television ads entitled "Vignettes", "Lung", and "Poisons" which will appear on the major English and French networks.
Two of the ads focus on the health hazards of environmental tobacco smoke (ETS), and the third on the chemical constituents of tobacco and the issue of light cigarettes. The TV ads also promote a toll-free number where callers can obtain information on ETS, tobacco sales to minors, smoking and indoor air quality, youth smoking, the benefits of quitting and the constituents of tobacco smoke. Callers dialing 1-800-300-8449 can also receive a list of smoking cessation programs available across Canada and a resource booklet on ETS.
The television ad campaign is part of the federal government's Tobacco Demand Reduction Strategy, and follows other federal measures and programs designed to make the public more aware of the hazards of tobacco use.
Health Minister Diane Marleau stated that the media campaign will build on the success of last year's campaign and help achieve the overall goal of creating a tobacco-free environment.
The Tobacco Demand Reduction Strategy, announced in February 1994, is being implemented cooperatively with the provinces and territories and with Canada's health community. The three-year initiative combines targeted activities including legislation, community action initiatives, research, public education and awareness for groups at risk. Financed by a surtax on tobacco manufacturing profits, the Strategy provides funding for activities designed to reduce tobacco use.
This is an example of how this government is prioritizing its spending so that it can better serve Canadians by making efficient use of their tax dollars.
An information sheet with additional details on the anti- tobacco media campaign is attached.
Information:
Sylvie Patry
Health Canada
(613) 957-2988
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