Healthy Heart Kit
Campaign Description
The Healthy Heart Kit is a risk management and patient education
kit for the prevention of cardiovascular disease and the promotion
of cardiovascular health.
The online version of the Healthy Heart Kit offers a checklist
that can help a person identify where they could improve their
cardiovascular health and offers suggestions on how to accomplish
health goals, such as quitting smoking or leading a more active
lifestyle. An added feature available online is the physicians'
guide, which explains how to effectively use the kit in promoting
cardiovascular health to patients. The online Healthy Heart Kit
can be found at  http://www.healthyheartkit.com
Summary Information
| Social Marketing Objectives |
The Healthy Heart Kit is a tool for the prevention of Cardiovascular
disease. |
| Target Audience(s) |
Canadian Adults |
| Key messages |
The Healthy Heart Kit offers a checklist that can help a
person identify where they could improve their cardiovascular
health and offers suggestions on how to accomplish health goals. |
| Tactics |
Distributed through Health Care professionals and online |
| Strategic Alliances |
- The Canadian Medical Association
- The Canadian Cardiovascular Society
- Heart and Stroke Foundation
- Canadian Coalition for High Blood Pressure Prevention
and Control
|
| Timing |
- The Healthy Heart Kit was launched on February 8,
1999, during an event at Parliament Hill in Ottawa called "Heart
on the Hill"
- The Healthy Heart Kit is available online at www.healthyheartkit.com
|
| Contact |
For more information on this campaign please e-mail marketing@hc-sc.gc.ca. |
|
