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  Public Health Agency of Canada (PHAC)

CHIRPP News
Canadian Hospitals Injury Reporting and Prevention Program
Issue 8
July 1996

Health Canada helps produce child safety calendar

A 16-month calendar highlighting child safety will be released in August across Canada. Each month from September 1996 through December 1997 features an injury prevention theme brought to life with colourful, upbeat photographs, safety tips, key dates and contact phone numbers.

The Safe Seasons calendar was produced, in part, by the Health Canada Working Group on Childhood Injury Prevention. The group includes representatives from various areas of the department involved in safety, including the Marketing and Partnerships Division, the Childhood and Youth Division, and the Healthy Living and Environments Division of the Health Promotion and Programs Branch; the Child Injury Section and the Environmental Health Directorate of the Health Protection Branch; and the Medical Services Branch.

The group meets regularly to ensure that Health Canada projects take child safety issues into account and to exchange information. It has also initiated projects that integrate safety messages. The idea for a safety calendar originated about a year and a half ago as a way of compiling the wealth of prevention and program knowledge the group possessed into a tangible, useful format. The calendar is especially geared to families with children younger than six years of age. Single-parent families and those with limited incomes were considered to be important audiences.

The Working Group teamed up with two public health nurses from the Ottawa-Carleton Health Department to develop potential themes. CHIRPP data were often used to identify or verify common circumstances leading to injuries. Fourteen national injury prevention and safety organizations became partners to help finalize the themes and ensure that the messages were appropriate and consistent.

A corporate sponsor, Kmart Canada Limited, will print and pro-mote the calendar and distribute approximately 150,000 free copies through its 100 or so stores across Canada. Health Canada and the national safety organizations will also distribute copies.

Those involved in the calendar project are excited about the final result. It is a colourful, appealing and useful product that blends input from dozens of sources. Members of the Working Group are hopeful that parents across Canada will welcome the opportunity to display and use this handy source of important information. A complementary poster-style calendar is also being produced and will be distributed by Health Canada to public health units across the country in August.

Each month of the Safe Seasons flip-style calendar includes a photo and "Think, Do and Show" safety tips for parents. This is from the June 1997 page.

 

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