The 2007 WFFS is one of the most important annual expositions and attracts from 19,000 to 32,000 attendees. These attendees come to see more than a 1,000 exhibitors from around the world, presenting more than 100,000 specialty feature more than 900 American exhibitors and 400 foreign exhibitors and to attract 25,000 qualified buyers from over 87 countries.

The show draws senior representatives from viturally every segment of the retail and foodservice industries. Other important features of the show are its many workshops and seminars on new products, trends, distribution and marketiing, which will be offered in the days leading up to the main event.