National Envelope - National Strategies - National Primary Health Care Awareness Strategy Initiatives
A National Primary Health Care Awareness Strategy
$9,592,000
The goal of the National Primary Health Care Awareness Strategy is to increase public understanding of primary health care and its potential to enhance the effectiveness of health care in Canada. The Strategy is being led by the Government of Saskatchewan.
Objectives:
To increase awareness of the role of primary health care in the health care system, including what primary health care involves and benefits of primary health care renewal.
Activities:
Under project management team direction, the Strategy will:
- Develop and implement a stakeholder consultation process;
- Contract a communications team to research the most cost-effective awareness strategies, identify a range of options, make recommendations on the feasibility of using a common image across jurisdictions, and develop components;
- Field-test, refine, and customize creative materials (i.e. advertisements) for individual jurisdictions;
- Implement components; and
- Evaluate process.
Expected Results:
Increased awareness and understanding of primary health care by Canadians.
Contact:
Karen Gibbons
Project Lead
Saskatchewan Health
3475 Albert Street
Regina, SK S4S 6X6
Tel: (306) 787-3020
Fax: (306) 787-0890
Email: kgibbons@health.gov.sk.ca
 www.primaryhealthcare.ca
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