Section 3 - Summary of Questions
Setting Objectives
A. Types of Objectives
- Behaviour objective: What specific behaviour do you want to influence your target audience to change as a result of the campaign?
- Knowledge objective: Is there anything the target audience needs to know in order to act?
- Belief objective: Is there anything the target audience needs to believe in order to act?
B. Research in Objective Setting
- Does the background research provide information that could help you set objectives?
C. SMART Objectives
- What are specific measurable objectives upon which you can evaluate the campaign's success?
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