Section 3 - Quiz: Setting Objectives

1. What type of objective is the following statement "To increase the number of people in the target audience who are convinced that regular exercise will make them feel better"

1. Belief objective
2. Behaviour objective
3. Knowledge objective
4. All of the above

2. True or false: Social marketing campaigns should always work to change the behaviour of individuals, groups or organizations.

• True
• False

3. True or false: A belief objective involves changing the values of the target audience

• True
• False

4. Belief objectives are based on:

1. Values
2. Attitudes
3. Opinions
4. All of the above

5. The S in "SMART objectives" stands for:

1. Simple
2. Specific
3. Straight Forward
4. Social