7. Working Out Operational Details
7.1 Developing a schedule
Set a date and assign a person to be responsible for the following tasks:
- Finalizing audience analysis
- Adjustments to program/products/services, etc...
- Positioning and message development
- Pre-testing positioning and messages
- Finalizing message delivery
- Forming partnerships
- Implementation (planning and execution of each activity as well
as production of materials)
- Evaluation
7.2 Establishing a budget
The following list will help you draw up a budget.
Expenses:
- Management/consultations/committees
- Research and evaluation
- Media activities
- Events
- Training of influencers
- Print or other material
- Mailing and distribution
- Other
- Contingencies (10% of the above)
- Applicable taxes
Revenues:
- Your organization
- Governments
- Non-profit organizations
- Individual donations (employees, members, others)
- Foundations/service clubs
- Private-sector companies
- Other
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