How do you retain the customers you have? How do you focus on the most profitable prospective customers? And how do you do this while making smarter use of your marketing budget? These are questions you probably ask yourself when it comes to your business plans. Canada Post can help you find the answers.

Canada Post's Solutions can lend a hand through affordable, efficient and reliable direct marketing programs when you are trying to reach new customers and strengthen existing relationships.

Through in-depth research of the financial services industry, we have identified a number of marketing challenges your business faces. Key areas of concern you may be dealing with:

• Acquisition & Retention
  Helping you acquire customers and retain the ones you have. Click here.

• Relationship Management
  Helping you build relationships and keep your customers. Click here

• Credit Card Industry Canada Post Marketing Research

• Canadian Mail Preferences 2004

Case studies - Canada Post's Integrated Solutions have worked for others

• NRC
• Aeroplan
• Nova Scotia Tourism