Like Light Through a Prism:
Analyzing Commercial Markets for Cultural Heritage Content

Table of Contents

Foreword

Acknowledgements

Executive Summary

Introduction

Objectives of the Study

Museum Intellectual Property and It's Markets

What is museum intellectual property?
What is the size of the licensing market?
Who supplies rights-protected materials?
Why do buyers do business with current suppliers?
What organizations have a demand for museum intellectual property?
Do these organizations value museum intellectual property?
How do organizations use licensed materials?
Is intellectual property essential to their business processes or financial success?
What is the licensing process?
What is the communications path?
What is the license fee process?
In what formats is intellectual property licensed?
Have technological advancements affected the licensing industry?
Are organizations willing to spend money on museum intellectual property? How much do they spend on it?
Can they get the product or a substitute easier or cheaper? Where?
What is the relative size of the intellectual property expenses for the target markets as compared to other business expenses?
Are there any barriers of entry to the market?
How big are the present suppliers? Do they dominate the market?

Background and Methodolgy

Issues in identifying markets
Sector comparison
Summary of Findings
Methodology

Key Findings

Broadcasting

Respondent profile
Types of intellectual property used
Photos and images
Film and video recordings
Perceived value of museum intellectual property
Doing business with a museum
Conditions of service
Advertising and promotion
Revenue potential
Summary of key findings: Broadcasting

Publishing

Respondent Profile
Types of intellectual property used
Photos and images
Perceived value of museum intellectual property
Doing business with a museum
Conditions of service
Advertising and promotion
Revenue potential
Summary of key findings: Publishing

Multimedia

Respondent Profile
Types of intellectual property used
Photos and images
Film and video recordings
Perceived value of museum intellectual property
Doing business with a museum
Conditions of service
Advertising and promotion
Revenue potential
Summary of key findings: Multimedia

Advertising and Corporate

Respondent profile
Types of intellectual property used
Photos and images
Perceived value of museum intellectual property
Doing business with a museum
Conditions of service
Advertising and promotion
Revenue potential
Summary of key findings: Advertising and Corporate

Overall opportunities and challenges

Opportunities
Challenges

Conclusions