Like Light Through a Prism:
Analyzing Commercial Markets for Cultural Heritage Content
A report analyzing established and potential commercial markets for cultural heritage content. Five different North American market sectors are examined: broadcasting, publishing, multimedia, corporate and advertising. Each sector is assessed in terms of the positioning of museum intellectual property and the service standards required to meet market demands. An online version is also available. (64pp.)
The/Marketing/Works® and Phase 5 Consulting Group
© 1999 Minister of Public Works and Government Services Canada
ISBN 0-660-17865-6
Cost: Canadian residents $26
International residents CAN$42 (US$26)
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