Research on 'Quality' in Online Experiences for Museum Users
Measuring Quality of Existing Online Museum Products in the Virtual Museum Portal
The Virtual Museum of Canada Engagement Factor
CHIN has been collecting statistics on the Virtual Museum of Canada since the launch of the VMC site in March 2001. The Engagement Factor is a relatively new statistic used to communicate the VMC’s performance as a whole, and to report on each of the VMC’s products separately. The statistics used to calculate Engagement Factor are:
Figure 2: The Engagement Factor:
| Engagement Factor |
= |
#of visits
# of visitors |
X |
length of time a user spends on the site |
The statistic is an interpretive element, which is looking at VMC statistics in a new way. Marketing campaigns, Features, and search lists (e.g., using Google) all impact on a VMC Virtual Exhibit’s or Game’s Engagement Factor. In the following analysis, statistics reported for VMC products were collected during the year 2002.