2004 Survey of Visitors to Museums’ Web Space and Physical Space: Survey Documentation and Findings

APPENDIX A: DETAILED SURVEY RESULTS

1. Survey of Visitors to Museums

Question 1: Do you use the Internet, either at home, work, school or any other location?

(Please see Appendix B, section 1.6, "Estimation" for an explanation of the figures and percentages.)

Question 2: Did you use the Internet in preparing your visit to this museum?

This question was only asked to those who answered "yes" to question 1 (1833 respondents).

Question 3: What are the Web sites on which you looked for information about this museum?

This question was only asked to those who answered "yes" to question 2 (392 respondents). Due to the smaller sample, some categories were grouped for presentation.

Question 4: What were you looking for?

This question was only asked to those who answered "yes" to question 2 (392 respondents). Due to the smaller sample, some categories were grouped for presentation.

Question 5: Which statement best describes your situation?

This question was only asked to those who answered "yes" to question 2 (392 respondents).

Question 6: Did the information you found on the Internet increase, decrease or have no impact on your level of interest for visiting the museum?

This question was only asked to those who answered to question 5 that they looked for information over the internet because they wanted to visit the museum (297 respondents).

Question 7: What is the main reason you didn’t use the Internet in preparing your visit to this museum?

This question was only asked to those who answered no to question 2 (1441 respondents).

Question 8: Do you plan to visit the museum’s Web space in the coming days?

This question was only asked to those who answered "yes" to question 1 (1833 respondents).

Question 9: What will you be looking for?

This question was only asked to those who answered "yes" to question 8 (715 respondents).

Question 10: How often do you visit this museum?

Question 11: How often do you visit museums in general?s

Question 12: Are you Male / Female?

Question 13: What is your age group?

Question 14: Do you currently live in Canada?

2. Survey of Visitors to Museums’ Web Space

Question 1: In the past twelve months, how often did you visit the Virtual Museum of Canada?

Question 2: In the past twelve months, how often did you visit the Web space of a Canadian museum?

Question 3: In the past twelve months, how often did you visit the Web space of a museum from another country?

Question 4: How often do you physically visit Canadian museums?

Question 5: How did you find out about the site of the museum from which you took this survey?

Question 6: In visiting this site today, were you: Planning a visit to a museum; Following-up on a recent visit to a museum; Neither?

Question 7: Did you also visit the Web site BEFORE visiting the museum?

This question was only asked to those who answered to question 6 that they were following-up on a recent visit to a museum (88 respondents).

Question 8: What are you looking for on a museum’s Web space?

Question 9: What kind of information on the collections do you expect to find on a museum’s Web space?

Question 10: What do you think are the three main goals of a museum’s Web space? Put a "1" in the box beside the item you think is the most important, a "2" beside the second most important and a "3" beside the third most important.

This table gives the percentage of respondents that placed each item as being one of the three main goals.

Questions 11 and 12: Age and sex of respondent

Question 13: Where do you currently live?