2004 Survey of Visitors to Museums’ Web Space and Physical Space: Survey Documentation and Findings
Confidential when completed
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INTRODUCTION
Hello, my name is ________. You have been selected to participate in a survey that will help build a better understanding of why people visit museums’ Web spaces and how those visits are linked to visits to the museum’s physical space. This survey is conducted by the Canadian Heritage Information Network (CHIN) in collaboration with various museums. Although this survey is voluntary, your participation is important. Your answers will be kept strictly confidential.
I need to talk to the person in your group who is aged 15 or over and did the most in planning this museum visit.
Note to the interviewer: if the person who did the most in planning the visit didn’t hear the introduction, please repeat.
Introduction:
Thank you for taking the time to answer our questions. This survey will build a better understanding of why people visit a museum’s Web space and how that visit may relate to an actual visit to the museum’s physical space. This study, to be conducted in-house and online, is in collaboration with various museums and the Department of Canadian Heritage.
Although this survey is voluntary, your participation is important if the survey results are to be accurate. Your answers will be kept strictly confidential. The survey report will be made available on the Web site of the Canadian Heritage Information Network (www.chin.gc.ca) once the study is completed.
Important note: This survey will be posted on the Virtual Museum of Canada (www.virtualmuseum.ca) and the website of various other museums from July 16 to September 24. If you already answered the survey, we would like to thank you for your participation. You should only answer once, as the questions remain the same throughout the period.
