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Building museum brands for the next generation: web sites that reach and keep young people
Creator	Wallace, M.
Subject	DCCF - Market research; Website analysis
Description	This study,was conducted in October-November, 2000, examines college students' reactions to a range of art museum Web sites and the brand images they reflect.
Publisher	Archives and Museum Informatics
Date	2001
Web Link	http://www.archimuse.com/mw2001/papers/wallace/wallace.html
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Title Building museum brands for the next generation: web sites that reach and keep young people Creator Wallace, M. Subject market research;website analysis Description This study,was conducted in October-November, 2000, examines college students' reactions to a range of art museum Web sites and the brand images they reflect. Publisher Archives and Museum Informatics Date 2001 Type interview;questionnaire;focus group;usability tests;user trials Format HTML Identifier http://www.archimuse.com/mw2001/papers/wallace/wallace.html Source Trant, Jennifer Contributor Language English Coverage museums;websites;art Rights Archives and Museum Informatics Audience higher education Created 2001 Available y Part of Museums and the Web 2001