Strengthening Canada
The Socio-economic Benefits of Sport Participation in Canada—
Report August 2005

Contents

About The Conference Board of Canada

Preface

Executive Summary

• - Key Drivers of Participation
• - Benefits
• - Conclusions
• - Implications for Future Action

Chapter 1 — Introduction

Chapter 2 — Overview of Canadian Participation

• - Rates in Sport
• - Most Popular Sports
• - Duration of Activity
• - Frequency of Activity
• - Four Patterns of Participation

Chapter 3 — Key Drivers and Modifiers of Participation

• - Age
• - Gender
• - Household Composition
• - Educational Attainment
• - Income

Chapter 4 — Major Benefits of Sport Participation

• - Improved Physical Fitness and Health
• - Fun, Recreation and Relaxation
• - Sense of Achievement
• - More Opportunities for Shared Family and Household Activities
• - Improved Social, Analytical and Life Skills
• - Opportunities to Socialize and Make New Friends
• - Preparedness for Sport Competition

Chapter 5 — Health Impacts

• - Impact of Physical Activity from Sport
• - Energy Expenditure in 55 Sports
• - How We Score
• - Economic Implications of Improving Health

Chapter 6 — Skills Impacts

• - Implications of Skills Impacts
• - Skills, Attitudes and Behaviours That Sport Builds

Chapter 7 — Social Impacts

• - Role of Volunteers
• - Sport and Family and Community Cohesion
• - Sport, Interpersonal Connections and Community Safety

Chapter 8 — Economic Impacts

• - Household Spending on Sport
• - Sport Industry
• - Analysis of Canadian Household Spending on Sport

Chapter 9 — Conclusions

Chapter 10 — Implications for Future Action

Annexe — Survey Methodology

• - Rationale
• - Sources of Error
• - Sample Frame
• - Call Record

Acknowledgements