Our approach to IT media is straightforward: we have created technology-specific media to serve the information needs of enterprise IT professionals -- and marketing goals of technology companies -- in several technology markets:

TechTarget Magnifier
TechTarget Magnifier is a best of breed media program that generates leads as well as the information necessary to instantly identify highly-actionable prospects, enabling marketers to get an immediate jump on valuable leads. The only program of its kind available today, TechTarget Magnifier:

• Generates Demand: Marketers use multiple content assets to capture prospects’ attention, based on their specific purchase path, which results in cost-effective lead generation and ROI.
• Prioritizes Prospects: Marketers can identify the most actionable leads real-time based on their demographic criteria and their actual interaction with specific content.
• Cultivates Relationships: Marketers can have a continued dialogue with their leads over an eight week period, through a re-messaging activity which reports on their specified content interests, resulting in a more powerful relationship with all prospects.