Collaborative Approaches to Cultural/Heritage Tourism

An Exploratory Research Study

Prepared for the
Building Market-Readiness Capacity Working Group
Federal-Provincial-Territorial Cultural/Heritage and Tourism Initiative

By Apropos Planning
January 27, 2006

Background

• The Federal-Provincial-Territorial Culture/Heritage and Tourism Initiative (FPTTI) was officially launched in November 2003 as a two-year pilot project that ended in October 2005.
• This partnership between all provincial and territorial ministries responsible for Culture and Heritage and the Department of Canadian Heritage is co-chaired by Manitoba and New Brunswick.
• Three working groups were created to implement this initiative:
  • The Aboriginal Cultures and Tourism Working Group (led first by Alberta and then Saskatchewan);
  • The Building Market-Readiness Capacity Working Group (led by Ontario); and
  • The Economic Benefits Distribution Research Working Group (led by British Columbia).

Products

• The Initiative's aim is to support partnering jurisdictions in ensuring their culture/heritage stakeholders are able to become active in tourism on their own terms.
• The products to date reflect input from each jurisdiction.
• These products were created to stimulate discussion and create opportunities for dialogue between culture, heritage and tourism counterparts.
• The FPTTI partners are responsible for disseminating the products and key messages within their jurisdictions as they deem appropriate.
• The FPT Culture/Heritage and Tourism Initiative Coordination Office is prepared to respond to requests. They can be contacted at FPTTI@pch.gc.ca

Benefits of the FPTTI

• Continued collaboration with tourism counterparts on culture/heritage-driven projects creates opportunities for increased information sharing and strategic partnerships. The FPTTI will continue to develop the tools and information that will enable FPT culture/heritage ministries to:
  1. Provide leadership on cultural and heritage aspects of tourism-related policy;
  2. assist the culture/heritage sector to build capacity in tourism; and,
  3. create and promote understanding that the promotion, retention, and support of Canada's cultures and the sustainability of tourism are mutually reinforcing.

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