Ontario Tourism Current Performance

Current Performance Indicators for Ontario’s Tourism Industry

November 2006
Tourism Performance Report ( September 2006 results)


	Sept. 2006	% change*	Jan.– Sept. 2006	% change*
International Border Crossings ¹
Total Inbound	1,719,666	-9.3%	15,440,220	-8.6%
Total Outbound	1,953,100	8.9%	18,424,410	8.0%
Ontario Hotel Statistics ²
Hotel Occupancy	75.8%	-0.4 ^†	64.6%	1.0 ^†
Hotel Average Daily Rate	$133.89	3.2%	$ 125.79	3.2%
Employment in Tourism-Related Industries ³	358,100	4.5%	366,700^††	4.7%^††
Travel Price Index ⁴	163.6	0.9%	160.5^††	3.0%^††
1-800-Ontario Inquiries ⁵	11,657	-32.6%	177,545	-27.5%
www.OntarioTravel.net Inquiries ⁵	298,712	25.8%	1,919,240	22.0%
Visits to Ontario Travel Information Centres ⁵	151,857	-9.7 %	1,364,437	-9.1%

	Quarter 2		Quarter 1
	April - June	% change*	Jan. - March	% change*
Ontario's International Travel Account	-$1.3 billion	24.3%	-$2.3 billion	8.9%
* Percentage change over same period of previous year ^†Change in percentage points ^†† Average of all prior months year-to-date
Sources: ¹ Statistics Canada, ² PKF Consulting, ³ Statistics Canada, ⁴ Statistics Canada, Ontario Ministry of Tourism, ⁵EDS, Ontario Ministry of Tourism
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