Tourism Facts 2004

	Total Tourism Receipts ($B)	US$ 3,997.3
	As a percent of world GDP	9.8%
	Tourism Value-Added ($B)	US$ 1,553.2
	As a percent of world GDP	3.8%
	Tourism Employment (000's of jobs)	72,137.8
	As a percent of world employment	2.7%
	Capital Investment in Tourism ($B)	US$ 829.3
	As a percent of world capital investment	9.3%
	Tourism Foreign Earnings ($B)	US$ 719.9 0
	As a percent of world exports	6.5%
	Consumer Spending on Tourism^3P($B)	US$ 2,570.8
	As a percent of total personal spending	10.2%

	Total Tourism Receipts ($B)	Can$ 21.4 (US$16.4)
	As a percent of provincial GDP	4.1%
	Tourism Value Added ($B)	Can$ 11.6 (US$8.9)
	As a percent of provincial GDP	2.2%
	Tourism Employment ('000s of jobs)	213.5
	As a percent of provincial employment	3.3%
	Tourism Labour Income ($B)	Can$ 6.3 (US$ 4.9)
	As a percent of provincial labour income	2.3%
	Provincial Tourism Tax Revenues^4P ($B)	Can$ 2.4 (US$1.8)
	As a percent of provincial tax revenues, 2002/2003	3.1%
	Municipal Tourism Tax Revenues ($M)	Can$ 198 (US$152)
	Federal Tourism Tax Revenues ($B)	Can$ 3.2 (US$2.5)
	Tourism's Foreign Earnings ($B)	Can$ 6.7 (US$5.2)
	As a percent of Ontario’s total exports	2.9%
	Rank of tourism as an Ontario export	7
	Ontarians' Total Spending on Tourism³ ($B)	Can$ 21.7 (US$16.7
	As a percent of total personal spending	7.5%
	As a percent of personal disposable income	7.1%

Sources of Ontario's Tourism Receipts:
Ontario	61.6%
U.S.	20.5%
Overseas	11.0%
Canadian Provinces	7.0 %

Ontario's Share Of Tourism Spending By:
Americans in Canada	44.0%
Americans outside the US ^5&6P	4.7%
Overseas in Canada	33.3%
World’s international travellers^5&6P	0.6%
Canadians in Canada	29.8%
Ontarians anywhere in the world	31.4%

World's Top International Tourism …
Destinations		Earners		Spenders
Arrivals (Milions)^5P		International Receipts ($B)^6P		International Expenditure ($B)^6P
France (1)	75.1	USA (1)	US$74.5	Germany (1)	US$71.0
Spain (2)	53.6	Spain (2)	US$45.2	USA (2)	US$65.6
USA (3)	46.1	France (3)	US$4.8	UK (3)	US$55.9
Canada (11)	19.2	Canada (12)	US$12.8	Canada (8)	US$16.0
Ontario (N/A)	9.2	Ontario (N/A)	US$3.5	Ontario (N/A)	US$6.5

^1P The 2005 Travel and Tourism Economic Research, The WTTC.

^2P Economic Impact Model, MTR; 2004-2005 Public Accounts of Ontario, MFin; Ontario Economic Accounts, 2004, MFin;

^3P Excludes business travel;

^4P Includes indirect taxes, corporate taxes and income taxes;

^5P Excludes same-day visitors;

^6P Excludes international transport payments but includes spending by business travellers.