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What's New?2006 Travel Activities and Motivations Survey (TAMS) completed.The 2006 Travel Activities and Motivations Survey (TAMS) has recently been completed. The TAMS project examines recreational activities and travel habits of Canadians and Americans. The survey examines travel behaviour of the past two years, providing detailed information on travellers’ activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns and helps identify existing and potential travel markets in North America. TAMS represents a comprehensive assessment of travel behavior and motivators and provides a rich and authoritative database by which to develop marketing strategies and travel products to attract visitors to Canada. In particular, TAMS was designed to:
TAMS was sponsored by the following organizations:
The U.S. database consists of 61,000 completes and the Canadian telephone of 53,000 completes of which over 24,700 completed the mailback questionnaire. In this second wave of TAMS (the first wave was completed in 2000), we’ve adjusted the survey to better meet the needs expressed by our tourism stakeholders. Some of the differences include:
We invite you to review the full questionnaire to develop an understanding of what respondents were asked and how their responses might be of use to you. Look here for the first of the reports, focusing on the U.S. travel, market in the fall of 2006. |
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Queen's Printer for Ontario, 2005
Last Modified: October 12, 2006