The Government of Ontario's Sport and Physical Activity Strategy

ACTIVE2010 is a comprehensive strategy to increase participation in sport and physical activity throughout Ontario. Its goal is to achieve higher physical activity rates and increased sport participation in order to improve the quality of life in the province.

• Active2010 Ontario's Sport and Physical Activity Strategy (PDF 2.7MB)

ACTIVE2010 will result in a culture of physical activity and sport participation that directly contributes to healthier Ontarians, stronger communities, and reduced health care costs.

ACTIVE2010 consists of four key approaches: sector development, promotion and education, removing barriers to participation and multi-ministry coordination.

ACTIVE2010 has two components: the Ontario Sport Action Plan and the Ontario Physical Activity Plan. Both plans advance the goals of ACTIVE2010:

• To create opportunities for Ontarians to become involved in quality sport activities
   
• To enhance opportunities for Ontarians to participate in daily physical activity
   
• To increase the number of Ontarians who value and believe that participation in sport and physical activity is an integral and essential part of life in Ontario.

ACTIVE2010 is a strategy that links sport development and physical activity to:

• Increase Ontario’s rate of sport participation and physical activity so that by the year 2010, 55 per cent of Ontarians are physically active
   
• Implement the Ontario Sport Action Plan and the Ontario Physical Activity Plan in partnership with sector stakeholders
   
• Enhance sport development leading up to the 2010 Olympics
   
• Leverage government resources to strengthen the sport, physical activity and recreation sector.

ACTIVE2010 is about working together to develop the sport and physical activity system to improve the health and quality of life of all Ontarians. The strategy will focus attention where the greatest needs exist and improve opportunities for children and youth, Ontarians with lower incomes, ethnic minorities, women and girls, Aboriginal Ontarians, older adults and Ontarians with a disability.

ACTIVE2010’s successes will reduce the incidence of chronic diseases associated with inactivity and ultimately ease health care costs.

ACTIVE2010 will partner with all levels of government, community groups, sport and recreation organizations across the province, and the private sector, in order to achieve these goals.