Consumer Protection
HOME > CONSUMER PROTECTION
 
 



 
Modelling Agencies

Under the Consumer Protection Act, 2002, if you have signed a contract and the services have never been made available, you can cancel the contract and get your money back. You have 10 days after you receive a copy of the agreement or when all the services are available to cancel it, whichever is later. The best way to cancel is by sending a written notice of cancellation by registered mail, fax or e-mail.

 Quick Tips

  • Avoid any firm that claims it will guarantee work if you sign on with them.
  • You shouldn’t be required to buy services from affiliated photo studios, training schools or video producers.
  • Be wary of firms that advertise or hand out leaflets.
  • Check the agency’s reputation before you sign a contract and consult a lawyer.
  • Don’t rush into anything. Be aware of pressure tactics.
  • Talk to people familiar with the industry.
  • Modelling agencies should not require you to take a course or lessons as a condition of representation.
  • Avoid paying any large advance fees.
  • A portfolio consisting of a variety of photographs of the model in different clothing and styles is required. A photo shoot costs $400-$500 on average (including wardrobe, makeup and hair styling). Three or four shoots are often required with different photographers to put together a complete beginner’s portfolio – a reputable agency will pay these costs. If the modelling agency wants you to pay, walk away.

Industry Information and Support

Aspiring actors and models can call the Acting and Modelling Information Service (AMIS) at 416-977-3832. AMIS is an industry watchdog that runs an information hotline and website about the business practices of talent and modelling agents.

The Entertainment Industry Coalition promotes a code of conduct for talent and modelling agents who want to run their business in an ethical manner. Their work has grown from working with AMIS.

From our Consumer Files

The case of the pressure sales tactic

The Ministry of Government Services charged a modelling agency with 30 counts of unfair practices.

Consumer witnesses stated they were pressured and misled into signing contracts, and paying for photo portfolios and video shoots through promises of work that never materialized. When they attempted to cancel the contracts, they were told that their payments were non-refundable.

The company and the individual charged entered guilty pleas on 30 counts. There was a global fine imposed of $8,000. Partial restitution was negotiated for the consumer victims, and the Crown received a cheque for more than $43,000 for distribution. Charges against the employees of the company were withdrawn.

Modelling Statistics

Complaint Type Number
Written 36
Phone 274
Total 310


 

Inquiries/Complaints:

  • Misrepresentation;
  • Demands for upfront fees/advance payments;
  • Refunds not being made;
  • Inability to cancel contracts;
  • Company fails to complete deliverables on contract.

 

 
 
 

Contact the Consumer Services Bureau

We answer telephone inquiries and mediate written complaints between consumers and businesses.

Enforcement News 

Read about convictions under the Consumer Protection Act, 2002.

 
 
 
Current initiatives

Government Services Minister Gerry Phillips recently introduced the Public Service of Ontario Statute Law Amendment Act, which will support and maintain a high standard of integrity for public servants while providing important protections public servants need to deliver high-quality services to Ontarians. Learn more