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TourismThe Ministry of Tourism, Sport and the Arts is the key driver for expanding the tourism industry
through the implementation of the Spirit of 2010 Tourism
Strategy
The Strategy provides direction for government's tourism initiatives by facilitating industry development and coordination between various provincial agencies, local government and key industry stakeholders. Tourism British Columbia Tourism British Columbia, a Crown
Corporation established in 1997, is the responsibility of the Ministry of
Tourism, Sport and the Arts and operates under the direction of an
industry-led Board of Directors. Tourism BC has the responsibility for marketing the Super Natural British
ColumbiaŽ brand to the world and is recognized throughout the world as a
marketing success story. Tourism BC
works cooperatively with industry partners to promote the development and growth
of British Columbia's tourism industry and ensure its long-term success. |
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