Binge Drinking Awareness Campaign
A new campaign aimed at young adults 19-29 years old will raise awareness of
the risks and consequences associated with excessive drinking. The campaign, which
includes television advertising, promotes the responsible use of alcohol, the
most abused substance in Saskatchewan.
The research-based campaign supports the education and awareness goals outlined
in Premier’s Project Hope. It is
the first in a number of initiatives with a longer-term goal to modify alcohol-drinking
habits in the province.
Healthy Living Minister Graham Addley announced the campaign November 20, during
National Addictions Awareness Week.
“Our government is building a better life for families and a bright future
for our youth,” Addley said. “By educating the young people of Saskatchewan
about the effects of binge drinking, and encouraging them to exercise moderation
and make choices, we are working to ensure they grow up safe and healthy.”
Violence, alcohol poisoning, poor school or work performance, unplanned and
unwanted sexual experiences, and sexually transmitted diseases are some of the
risks that can result from someone drinking too much.
According to the Canadian Centre for Substance Abuse, alcohol costs Saskatchewan
more than $500 million in annual lost productivity, absenteeism and disability.
News release
Alcohol use polling
View TV ads
Binge drinking ad - Men
Binge drinking ad - Woman
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