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<p><span style="font-family: 'Arial', sans-serif"><span style="font-size: 14pt"><span style="font-weight: bold">October 13, 2004<span>                 </span><i>(12:00 p.m. EDT)</i><span>                                 </span>No. 118</span></span></span></p>
<br>
<p style="text-align: center"><span style="font-weight: bold"><span style="font-size: 14pt">PETERSON ANNOUNCES ROUNDTABLES ON EMERGING MARKETS
AND TRADE MISSION TO BRAZIL</span></span></p>
<br>
<p>Minister of International Trade Jim Peterson asked a Canadian business audience
today to work with him to develop regional and sectoral strategies that can take
advantage of opportunities in emerging markets around the world. The Minister was
speaking to the 2004 Asia-Pacific Summit in Vancouver, B.C.</p>
<br>
<p>The Minister announced a series of roundtable consultations with Canadian
businesses, academia, civil society, provinces and other interested stakeholders to
gather insights into the opportunities, risks and hurdles that businesses face in
emerging markets, and to ensure a coordinated approach.</p>
<br>
<p>Minister Peterson also said that business and government have to work in
tandem—with businesses responsible for making sure their strategic plans reflect the
opportunities that abound in emerging markets, and government providing the
necessary framework and tools to open doors and limit risks.</p>
<br>
<p>“We need a discussion on priorities. We need to identify the right approaches on a
sectoral and company basis. We have to better identify and then create the tools you
need to seize opportunities and to address the challenges you face,” stated the
Minister.</p>
<br>
<p>“Resources are finite, and we have to make choices,” the Minister added. “We need to
know whether the services we currently provide to support business are the ones you
most need in building your own business strategies in today’s complex environment.”</p>
<br>
<p>During the speech, Minister Peterson also announced that he would lead a trade
mission to Brazil from November 21 to 25 to expand Canadian trade and investment in
the region. Brazil is one of the world’s fastest-growing markets, and Canada-Brazil trade
is close to $3 billion annually. Brazil is currently Canada’s 15th-largest trading partner.</p>
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<p>This month’s Speech from the Throne listed trade and investment as one of the five
pillars of the Canadian economy. Canada has unique leverage, as part of the North
American trading bloc, both to further strengthen its relationship with the United States,
which currently receives in the order of 80 percent of all Canadian exports, and to take
advantage of the tremendous trade and investment opportunities in emerging markets
like Brazil, India and China. Other countries around the world, such as the United
States, Japan and Australia, are moving swiftly to take advantage of these markets,
while Canada to date has not been as aggressive.</p>
<br>
<p style="margin-bottom: 0.0691667in"><span style="font-family: 'Arial', sans-serif">“The opportunities in emerging markets are very real,” Minister Peterson said</span><span style="font-family: 'Arial', sans-serif">. “I have
no doubt that together, we will meet this challenge.”</span><span style="font-size: 10pt"><span style="font-family: 'Times New Roman', serif"></span></span></p>
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<p style="text-align: center">- 30 -</p>
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<p>Minister Peterson’s speech is available on-line or by calling the contacts below.</p>
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<br>
<p>For further information, media representatives may contact:</p>
<br>
<p>Jacqueline LaRocque<br>
Director of Communications<br>
Office of the Minister of International Trade<br>
(613) 992-7332</p>
<br>
<p>Media Relations Office<br>
Foreign Affairs Canada and International Trade Canada<br>
(613) 995-1874<br>
<a href="https://bac-lac.wayback.archive-it.org/web/20070220203804/http://www.international.gc.ca/"><span style="color: #0000ff"><span style="text-decoration: underline">http://www.international.gc.ca</span></span></a><span style="color: #000000"></span></p>
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