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<html> <head> <meta name="Generator" content="Corel WordPerfect 8"> <title>MARCHI ANNOUNCES NEW ADVISORY BOARD TO SUPPORT INTERNATIONAL MARKETING OF CANADIAN EDUCATIONAL SERVICES</title> </head> <body text="#000000" link="#0000ff" vlink="#551a8b" alink="#ff0000" bgcolor="#c0c0c0"> <p><font face="Courier"></font><font face="Univers" size="+2"></font><font face="Univers" size="+2">October 7, 1998 No. 235</font></p> <p align="CENTER"><font face="Univers" size="+2">MARCHI ANNOUNCES NEW ADVISORY BOARD </font></p> <p align="CENTER"><font face="Univers" size="+2">TO SUPPORT INTERNATIONAL MARKETING OF </font></p> <p align="CENTER"><font face="Univers" size="+2">CANADIAN EDUCATIONAL SERVICES</font></p> <p><font face="Courier">International Trade Minister Sergio Marchi today announced the establishment of a new Education Marketing Advisory Board, to be chaired by Sheldon Levy, President of Sheridan College. The announcement was made during a speech the Minister delivered to the second annual Canadian Education Industry Summit in Toronto.</font></p> <p><font face="Courier">"Education is now an industry," said Mr. Marchi. "Canada needs to approach the international marketplace for educational services with the same discipline and commitment that we bring to other sectors. I will look to the new advisory board for guidance on how to do that." </font></p> <p><font face="Courier">During his address, Minister Marchi also noted other measures to support the international marketing of Canadian educational services. A special support group has been set up in the Department of Foreign Affairs and International Trade to work with Canadian educational organizations on export marketing; a Web site has been created to provide a focal point on the Internet for information on government services and other intelligence in the international educational services marketplace; and a CD-ROM has been produced to provide comprehensive information on studying in Canada, including a virtual tour of 166 educational institutions. </font></p> <p><font face="Courier">"Canadian educational services are among the best in the world," said Mr. Marchi. "I am committed to opening doors for our educational organizations in world markets and to making sure that students in other countries know about the advantages of learning in Canada." </font></p> <p><font face="Courier">In 1996, students from abroad contributed $2.7 billion to the Canadian economy. The international education marketplace is estimated at $100 billion annually.</font></p> <p><font face="Courier">- 30 -</font></p> <p><font face="Courier">A list of members of the Education Marketing Advisory Board is attached.</font></p> <p><font face="Courier">For further information, media representatives may contact:</font></p> <p><font face="Courier">Leslie Swartman</font></p> <p><font face="Courier">Office of the Minister for International Trade</font></p> <p><font face="Courier">(613) 992-7332</font></p> <p><font face="Courier">Media Relations Office</font></p> <p><font face="Courier">Department of Foreign Affairs and International Trade</font></p> <p><font face="Courier">(613) 995-1874</font></p> <p><font face="Courier">For further information, visit the Department's Educational Marketing Web site at: http://www.dfait-maeci.gc.ca/culture/educationmarketing/menu-e.htm</font></p> <p><font face="Courier">This document is also available on the Department's Internet site: http://www.dfait-maeci.gc.ca</font></p> <p><font face="Courier"><em>(3:00 p.m. EDT)</em></font></p> <p><font face="Univers" size="+1">MEMBERS OF THE EDUCATION MARKETING ADVISORY BOARD </font></p> <p><font face="Courier"></font><font face="Courier"><strong>Chair, Mr. Sheldon Levy</strong>, is President of Sheridan College, Oakville, Ontario.</font></p> <p><font face="Courier"><strong>Mr. Robert Giroux</strong> is President and CEO of the Association of Universities and Colleges of Canada (AUCC), Ottawa, Ontario. </font></p> <p><font face="Courier"><strong></strong></font><font face="Courier"><strong>Mr. Gerald Brown </strong>is President of the Association of Canadian Community Colleges (ACCC), Ottawa, Ontario.</font></p> <p><font face="Courier"><strong>Mr. Jim Fox </strong>is President of the Canadian Bureau for International Education (CBIE), Ottawa, Ontario. </font></p> <p><font face="Courier"><strong>Mr. Marc Dolgin</strong> is Executive Director of the World University Service of Canada (WUSC), Ottawa, Ontario.</font></p> <p><font face="Courier"><strong>Dr. William Saywell </strong>is President of the Asia Pacific Foundation of Canada (APFC), Vancouver, British Columbia.</font></p> <p><font face="Courier"><strong></strong></font><font face="Courier"><strong>Mr. Terry Guest </strong>is President of the Canadian Association of Independent Schools (CAIS), Don Mills, Ontario.</font></p> <p><font face="Courier"><strong>Mr. Paul Kitchin </strong>is Executive Director of the National Association of Career Colleges (NACC), Brantford, Ontario.</font></p> <p><font face="Courier"><strong>Mr. Jay Jamieson </strong>is President of the Council of Second Language Programs in Canada (CSLP), North York, Ontario.</font></p> <p><font face="Courier"><strong>Ms. Sharon Curl </strong>is President of the Canadian Association of Private Language Schools (CAPLS), Vancouver, British Columbia.</font></p> <p><font face="Courier"><strong>Ms. Penny Milton </strong>is Executive Director of the Canadian Education Association (CEA), Toronto, Ontario.</font></p> <p><font face="Courier"><strong>Mr. Hugh Stephens </strong>is Assistant Deputy Minister of Communications and Policy Planning, Department of Foreign Affairs and International Trade (DFAIT), Ottawa, Ontario.</font></p> <p><font face="Courier"><strong>Ms. Martha Nixon </strong>is Assistant Deputy Minister of Operations, Citizenship and Immigration Canada (CIC), Ottawa, Ontario. </font></p> <p><font face="Courier"><strong>Dr. Mary Jo Lynch </strong>is Senior Commerce Officer, Industry Canada, Ottawa, Ontario.</font></p> <p><font face="Courier"><strong>Mr. Thomas Townsend </strong>is Director General of the Learning and Literacy Directorate, Communications Branch, Human Resources and Development Canada (HRDC), Hull, Qu&eacute;bec. <strong> </strong></font></p> <p><font face="Courier"><strong>Mr. Nick Norcott </strong>is Director, Education Institutional Program, Canadian International Development Agency (CIDA), Hull, Qu&eacute;bec.</font></p> <p><font face="Courier"><strong>Mme Anne Marrec </strong>is Director General of T&eacute;l&eacute;-Universit&eacute;, Qu&eacute;bec, Qu&eacute;bec.</font></p> <p><font face="Courier"><strong>Dr. Ken Ozmon </strong>is President of St. Mary's University, Halifax, Nova Scotia.</font></p> <p><font face="Courier"><strong>Mr. Tom Wood </strong>is President of Mount Royal College, Calgary, Alberta.</font></p> <p><font face="Courier"></font><font face="Courier">N.B. Two positions are yet to be determined.</font></p> </body> </html>

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