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<html> <head> <meta name="Generator" content="Corel WordPerfect 8"> <title>MINISTER MARCHI LAUNCHES NEW EXPORTERS' MISSION TO U.S. BORDER MARKETS </title> </head> <body text="#000000" link="#0000ff" vlink="#551a8b" alink="#ff0000" bgcolor="#c0c0c0"> March 4, 1998 No. 43 MINISTER MARCHI LAUNCHES NEW EXPORTERS' MISSION TO U.S. BORDER MARKETS International Trade Minister Sergio Marchi today launched a two-day New Exporters to Border States (NEBS) mission to Buffalo, New York. The Minister made the announcement at a breakfast meeting in Toronto for over 85 businessmen and businesswomen from across Canada taking part in the export information program. "For most Canadian exporters, the border markets are not only accessible, they are lucrative," said Mr. Marchi. "Buffalo is the gateway to huge markets in upstate New York, adjacent northern tier states, and the many regional markets in the United States. The NEBS export training missions are an effective way to introduce Canadian companies to international business." "We are calling this mission "Super NEBS" to celebrate the 15th anniversary of this educational program," said the Minister. "NEBS demonstrates the government's commitment to support and encourage small and medium-sized Canadian companies to export to the United States." The NEBS program was initiated in 1983 by the Canadian Consulate General in Buffalo, in partnership with the province of Ontario. The program has since been established in Canadian trade offices across the United States, and has involved over 8500 Canadian companies, of which an average of 55 percent have entered the U.S. market within 18 months of the training sessions. For the first time, a student component has been included in the NEBS mission, to contribute market research. Four business students from the University of Saskatchewan, Dalhousie University, the University of New Brunswick, and Memorial University were selected to join the sessions. Each student will be partnered with one of the NEBS participants, who will act as a "mentor" during the trade mission. This Super NEBS is co-sponsored by the Ontario International Trade Corporation, Air Canada, Canadian Airlines, Toronto- Dominion Bank, the Business Development Bank of Canada, EDC (Export Development Corporation), and Buffalo-based U.S. firms. - 30 - A backgrounder is attached. For further information, media representatives may contact: Leslie Swartman Office of the Minister for International Trade (613) 992-7332 Media Relations Office Department of Foreign Affairs and International Trade (613) 995-1874 This document is also available on the Department's Internet site: http://www.dfait-maeci.gc.ca Backgrounder THE NEW EXPORTERS TO BORDER STATES PROGRAM What NEBS Is The New Exporters to Border States (NEBS) program is an export education tool that targets Canadian companies that are not yet exporting to the United States. NEBS introduces the essentials of exporting, including practical trade information, and provides first-hand exposure to markets in U.S. border states. A recent expansion to the program, NEBS Plus, serves Canadian companies that are currently exporting to U.S. border states. NEBS Plus focusses on expanding the markets of successful exporters to other regions of the United States. In this global economy, Canadian companies are encouraged to consider the border states as their first foreign market, indeed, as an initial entry to the many regional markets in the United States. The North American Free Trade Agreement (NAFTA) provides vast trade opportunities, and the United States serves as an ideal springboard to emerging markets worldwide. How the Program Works NEBS missions vary depending on the destination and interest of the participants. Missions last from one to three days, and include: Pre-mission briefing on export services and programs available from the federal and provincial governments; Travel to a Canadian post in the United States; Briefing on border procedures; Presentations by U.S. manufacturers' representatives, sales agents, distributors or buyers; Tours of relevant trade shows; Visits to local wholesalers or retailers; Briefings on local U.S. markets; Meetings with Canadian Consulate trade officers and potential agents or distributors; Distribution of export information guides and kits. Program Costs A non-refundable participation fee of US$75 applies to each company representative on the mission, payable by cheque to the Canadian Consulate hosting the mission. The government may cover up to two nights hotel accommodation, and/or trade show entrance fees. Airfare, transportation, and personal expenses are the responsibility of the participant. Who Qualifies NEBS: Canadian companies incorporated and operating in Canada that have an interest in, but are not yet exporting to the United States on a regular basis, are eligible for NEBS programs. NEBS Plus: Canadian companies with sales of less than $2.3 million, currently exporting to the United States, are eligible to participate in a NEBS Plus mission to other regions of the United States. How Companies Can Apply Companies interested in applying for the NEBS and NEBS Plus programs should contact their nearest International Trade Centre (ITC) listed on our Web site. For more information please visit our Web site at: http://www.dfait-maeci.gc.ca/english/GEO/USA/nebcal-e.htm http://www.dfait-maeci.gc.ca/français/GEO/USA/nebcal-f.htm </body> </html>

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