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<html> <head> <meta name="Generator" content="Corel WordPerfect 8"> <title>MARCHI WELCOMES APPLICATIONS FOR 1998 CANADA EXPORT AWARDS</title> </head> <body text="#000000" link="#0000ff" vlink="#551a8b" alink="#ff0000" bgcolor="#c0c0c0"> March 11, 1998 No. 51 MARCHI WELCOMES APPLICATIONS FOR 1998 CANADA EXPORT AWARDS International Trade Minister Sergio Marchi today officially launched the call for applications for the 1998 Canada Export Awards. The awards honour Canadian companies that have excelled in exporting their products and services to countries around the world. "Now, more than ever, exports, which account for 40 percent of Canada's GDP, are vital to our economic growth, and to job creation for Canadians," said Marchi. "The Canada Export Award is one of the highest tributes exporters can receive. It recognizes the tremendous contribution that Canadian exporters are making to our livelihood and prosperity. I strongly encourage exporters from all parts of the country to apply for this special award." The Canada Export Awards are presented by the Department of Foreign Affairs and International Trade, in partnership with Canadian Imperial Bank of Commerce (CIBC) and EDC (Export Development Corporation). The 1998 recipients will be announced at a special ceremony in Calgary, Alberta, on October 5, 1998, in conjunction with the third annual meeting of the Alliance of Manufacturers & Exporters Canada. Applications for the 1998 program must be received by April 15, 1998. To receive an application, contact 1-888-811-1119. - 30 - For information on the Canada Export Awards, see the attached backgrounder. For further information, media representatives may contact: Leslie Swartman Office of the Minister for International Trade (613) 992-7332 Media Relations Office Department of Foreign Affairs and International Trade (613) 995-1874 This document is also available on the Department's Internet site: http://www.dfait-maeci.gc.ca Backgrounder CANADA EXPORT AWARDS Background Each October for the past 15 years, the Canada Export Awards have recognized the success of Canadian companies that export their products and services to markets around the world. The recipients of these awards have contributed significantly to Canada's economic growth and have excelled in competing and succeeding in the global trading arena. The 1998 recipients will be announced at a special ceremony in Calgary, Alberta, on October 5, 1998, in conjunction with the third annual meeting of the Alliance of Manufacturers & Exporters Canada. The Canada Export Awards are sponsored by two organizations well known to Canadian exporters, Canadian Imperial Bank of Commerce (CIBC) and EDC (Export Development Corporation). For the first time, special recognition was given in 1997 by the program's sponsors to three Canada Export Award winners. Under the auspices of the Canada Export Award program, Wulftec International from Ayer's Cliff, Quebec, was honoured with the CIBC Job Creation Achievement; Berg Chilling Systems of Scarborough was presented with the EDC Smaller Exporter Achievement, and the Innovation and Technology Achievement went to Nortel (Northern Telecom Limited), Belleville location. Canada Export Award winners are featured in a national promotional campaign recognizing their accomplishments as exporters. Included in the campaign are: a special presentation ceremony honouring the winners, before an audience of 600 Canadian business and government representatives; special supplements and advertisements in national business magazines and newspapers; broadcast of 30-second and 60-second spots on radio stations across Canada; media relations efforts on behalf of winning companies to national, local and industry media outlets; video broadcasts, magazine supplements and advertisements on one of Canada's national airlines; and video clips to national and local television stations. In addition, individual sponsors also undertake promotional campaigns on behalf of the winning companies. Included are such activities as conferences and speaking opportunities, dinners and receptions, advertising and promotional material. Since the program's inception in 1983, 190 exporters, selected from approximately 3250 applications, have received the prestigious Canada Export Award. Selection Criteria for a Canada Export Award Applications for the Canada Export Awards are reviewed by a selection committee of Canadian business leaders. Eligible companies must be based in Canada and have actively exported for at least three years. In selecting the winners, the committee considers a company's performance in: introducing new products and services into world markets; significantly increasing export sales; holding markets in the face of strong competition; attaining a high level of Canadian content; and achieving a high ratio of export sales to total sales. Special Criteria for Sponsor-Branded Awards CIBC Job Creation Achievement largest employment growth and percentage increase largest number of quality jobs (e.g. high technology) employment growth in a high-unemployment area unique job creation strategies Innovation and Technology Achievement amount of investment spent on new technology company process for encouraging innovation sharing of new technologies with partners or suppliers to increase overall performance technological innovation tied to expansion/exporting business plans EDC Smaller Exporter Achievement recipient must have total annual sales of less than $25 million judged on the total number of export countries served in 1997 1997 export growth by volume (dollars) over 1996 export volume if available, analysis of a strategic/operational plan to expand export markets and business in 1997 and for the future Facts and Figures A survey of the period 1983 to 1997 showed that of the total number of Canada Export Award winners: 31 percent went to small companies (under 100 employees); 37.4 percent went to large companies (1000 or more employees); and 31.6 percent went to medium-sized companies. In terms of total sales: 34 percent had sales of $50 million or more; 13 percent had sales of less than $5 million; and 53 percent had sales between $5 million and $50 million. Number of applications received by year: 1997 - 204 1996 - 251 1995 - 207 1994 - 252 1993 - 164 1992 - 211 1991 - 185 1990 - 180 1989 - 231 1988 - 255 Number of applications received by province: <table width="100%"> <tr valign="TOP"><td> </td> <td>1989</td> <td>1990</td> <td>1991</td> <td>1992</td> <td>1993</td> <td>1994</td> <td>1995</td> <td>1996</td> <td>1997</td></tr> <tr valign="TOP"><td>British Columbia</td> <td> 30</td> <td> 18</td> <td> 30</td> <td> 20</td> <td> 16</td> <td> 26</td> <td> 19</td> <td> 41</td> <td>26</td></tr> <tr valign="TOP"><td>Alberta</td> <td> 23</td> <td> 11</td> <td> 13</td> <td> 22</td> <td> 13</td> <td> 17</td> <td> 11</td> <td> 23</td> <td>20</td></tr> <tr valign="TOP"><td>Saskatchewan</td> <td> 3</td> <td> 7</td> <td> 5</td> <td> 5</td> <td> 4</td> <td> 6</td> <td> 9</td> <td> 6</td> <td>2</td></tr> <tr valign="TOP"><td>Manitoba</td> <td> 9</td> <td> 20</td> <td> 12</td> <td> 11</td> <td> 7</td> <td> 10</td> <td> 10</td> <td> 15</td> <td>16</td></tr> <tr valign="TOP"><td>Ontario</td> <td> 127</td> <td> 93</td> <td> 77</td> <td> 101</td> <td> 76</td> <td> 114</td> <td> 93</td> <td> 97</td> <td>87</td></tr> <tr valign="TOP"><td>Quebec</td> <td> 32</td> <td> 22</td> <td> 38</td> <td> 45</td> <td> 37</td> <td> 59</td> <td> 46</td> <td> 51</td> <td>38</td></tr> <tr valign="TOP"><td>New Brunswick</td> <td> 3</td> <td> 3</td> <td> 3</td> <td> 2</td> <td> 2</td> <td> 9</td> <td> 7 </td> <td> 7</td> <td>7</td></tr> <tr valign="TOP"><td>Newfoundland</td> <td> 2</td> <td> 1</td> <td> 2 </td> <td> 1</td> <td> 2</td> <td> 3</td> <td> 4</td> <td> 1</td> <td>1</td></tr> <tr valign="TOP"><td>Prince Edward Island</td> <td> 1</td> <td> 0</td> <td> 1</td> <td> 1</td> <td> 2</td> <td> 1</td> <td> 3</td> <td> 4</td> <td>0</td></tr> <tr valign="TOP"><td>Nova Scotia</td> <td> 1</td> <td> 5</td> <td> 4</td> <td> 3</td> <td> 5</td> <td> 7</td> <td> 5</td> <td> 5</td> <td>7</td></tr> <tr valign="TOP"><td>Yukon</td> <td> 0</td> <td> 0</td> <td> 0</td> <td> 0</td> <td> 0</td> <td> 0</td> <td> 0</td> <td> 1</td> <td>0</td></tr></table> Number of recipients by province: <table width="100%"> <tr valign="TOP"><td> </td> <td>1989</td> <td>1990</td> <td>1991</td> <td>1992</td> <td>1993</td> <td>1994</td> <td>1995</td> <td>1996</td> <td>1997</td></tr> <tr valign="TOP"><td>British Columbia</td> <td> 1</td> <td> 2</td> <td> 1</td> <td> 2</td> <td> 2</td> <td> 1 </td> <td> 2</td> <td> 1</td> <td>1</td></tr> <tr valign="TOP"><td>Alberta</td> <td> 1</td> <td> 1</td> <td> 0</td> <td> 1</td> <td> 2</td> <td> 1</td> <td> 0</td> <td> 0</td> <td>1</td></tr> <tr valign="TOP"><td>Saskatchewan</td> <td> 1</td> <td> 0</td> <td> 1</td> <td> 1</td> <td> 0</td> <td> 0</td> <td> 0</td> <td> 0</td> <td>0</td></tr> <tr valign="TOP"><td>Manitoba</td> <td> 0</td> <td> 1</td> <td> 2</td> <td> 1</td> <td> 0</td> <td> 1</td> <td> 1</td> <td> 1</td> <td>0</td></tr> <tr valign="TOP"><td>Ontario</td> <td> 6</td> <td> 4</td> <td> 5</td> <td> 5</td> <td> 3</td> <td> 4</td> <td> 4</td> <td> 4</td> <td>5</td></tr> <tr valign="TOP"><td>Quebec</td> <td> 4</td> <td> 3</td> <td> 4</td> <td> 3</td> <td> 2</td> <td> 2</td> <td> 3</td> <td> 3</td> <td>2</td></tr> <tr valign="TOP"><td>New Brunswick</td> <td> 1</td> <td> 1</td> <td> 1</td> <td> 0</td> <td> 0</td> <td> 1</td> <td> 1</td> <td> 0</td> <td>1</td></tr> <tr valign="TOP"><td>Newfoundland</td> <td> 1</td> <td> 1</td> <td> 1</td> <td> 0</td> <td> 0</td> <td> 0</td> <td> 0</td> <td> 0</td> <td>0</td></tr> <tr valign="TOP"><td>Prince Edward Island</td> <td> 0</td> <td> 0</td> <td> 0</td> <td> 1</td> <td> 1</td> <td> 0</td> <td> 0</td> <td> 0</td> <td>0</td></tr> <tr valign="TOP"><td>Nova Scotia</td> <td> 0</td> <td> 1 </td> <td> 0</td> <td> 0</td> <td> 0</td> <td> 0</td> <td> 1</td> <td> 1</td> <td>0</td></tr></table> 1998 Canada Export Award Selection Committee Members Kathryn McCallion -- Assistant Deputy Minister, International Business, Passport and Consular Affairs, Department of Foreign Affairs and International Trade, Government of Canada (Ottawa, Ontario) Mark Drake -- Senior Vice-President, Alliance of Manufacturers & Exporters Canada (Ottawa, Ontario) David Fardy -- Senior Vice-President and General Manager, Cavendish Farms Ltd. (Dieppe, New Brunswick) George Groumoutis -- Vice-President, Finance, Standard Knitting Limited (Winnipeg, Manitoba) Richard L'Abbé -- President, MED-ENG Systems Inc. (Ottawa, Ontario) Rick P. Lovat -- Vice-President, Lovat Tunnel Equipment Inc. (Rexdale, Ontario) Christina Pochmursky -- Executive Producer, BusinessWorld (Toronto, Ontario) Miro Polegato -- Vice-President, International Sales, Kvaerner Hymac Inc. (Laval, Quebec) For information on the Canada Export Award Program, contact: Beverly Hexter Canada Export Award Program Domestic Outreach Division (TBC) Department of Foreign Affairs and International Trade 125 Sussex Drive Ottawa, Canada K1A 0G2 Tel: (613) 996-2274 Fax: (613) 996-8688 </body> </html>

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