October 7, 1998 No. 235

MARCHI ANNOUNCES NEW ADVISORY BOARD

TO SUPPORT INTERNATIONAL MARKETING OF

CANADIAN EDUCATIONAL SERVICES

International Trade Minister Sergio Marchi today announced the establishment of a new Education Marketing Advisory Board, to be chaired by Sheldon Levy, President of Sheridan College. The announcement was made during a speech the Minister delivered to the second annual Canadian Education Industry Summit in Toronto.

"Education is now an industry," said Mr. Marchi. "Canada needs to approach the international marketplace for educational services with the same discipline and commitment that we bring to other sectors. I will look to the new advisory board for guidance on how to do that."

During his address, Minister Marchi also noted other measures to support the international marketing of Canadian educational services. A special support group has been set up in the Department of Foreign Affairs and International Trade to work with Canadian educational organizations on export marketing; a Web site has been created to provide a focal point on the Internet for information on government services and other intelligence in the international educational services marketplace; and a CD-ROM has been produced to provide comprehensive information on studying in Canada, including a virtual tour of 166 educational institutions.

"Canadian educational services are among the best in the world," said Mr. Marchi. "I am committed to opening doors for our educational organizations in world markets and to making sure that students in other countries know about the advantages of learning in Canada."

In 1996, students from abroad contributed $2.7 billion to the Canadian economy. The international education marketplace is estimated at $100 billion annually.

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A list of members of the Education Marketing Advisory Board is attached.

For further information, media representatives may contact:

Leslie Swartman

Office of the Minister for International Trade

(613) 992-7332

Media Relations Office

Department of Foreign Affairs and International Trade

(613) 995-1874

For further information, visit the Department's Educational Marketing Web site at: http://www.dfait-maeci.gc.ca/culture/educationmarketing/menu-e.htm

This document is also available on the Department's Internet site: http://www.dfait-maeci.gc.ca

(3:00 p.m. EDT)

MEMBERS OF THE EDUCATION MARKETING ADVISORY BOARD

Chair, Mr. Sheldon Levy, is President of Sheridan College, Oakville, Ontario.

Mr. Robert Giroux is President and CEO of the Association of Universities and Colleges of Canada (AUCC), Ottawa, Ontario.

Mr. Gerald Brown is President of the Association of Canadian Community Colleges (ACCC), Ottawa, Ontario.

Mr. Jim Fox is President of the Canadian Bureau for International Education (CBIE), Ottawa, Ontario.

Mr. Marc Dolgin is Executive Director of the World University Service of Canada (WUSC), Ottawa, Ontario.

Dr. William Saywell is President of the Asia Pacific Foundation of Canada (APFC), Vancouver, British Columbia.

Mr. Terry Guest is President of the Canadian Association of Independent Schools (CAIS), Don Mills, Ontario.

Mr. Paul Kitchin is Executive Director of the National Association of Career Colleges (NACC), Brantford, Ontario.

Mr. Jay Jamieson is President of the Council of Second Language Programs in Canada (CSLP), North York, Ontario.

Ms. Sharon Curl is President of the Canadian Association of Private Language Schools (CAPLS), Vancouver, British Columbia.

Ms. Penny Milton is Executive Director of the Canadian Education Association (CEA), Toronto, Ontario.

Mr. Hugh Stephens is Assistant Deputy Minister of Communications and Policy Planning, Department of Foreign Affairs and International Trade (DFAIT), Ottawa, Ontario.

Ms. Martha Nixon is Assistant Deputy Minister of Operations, Citizenship and Immigration Canada (CIC), Ottawa, Ontario.

Dr. Mary Jo Lynch is Senior Commerce Officer, Industry Canada, Ottawa, Ontario.

Mr. Thomas Townsend is Director General of the Learning and Literacy Directorate, Communications Branch, Human Resources and Development Canada (HRDC), Hull, Québec.

Mr. Nick Norcott is Director, Education Institutional Program, Canadian International Development Agency (CIDA), Hull, Québec.

Mme Anne Marrec is Director General of Télé-Université, Québec, Québec.

Dr. Ken Ozmon is President of St. Mary's University, Halifax, Nova Scotia.

Mr. Tom Wood is President of Mount Royal College, Calgary, Alberta.

N.B. Two positions are yet to be determined.