MR. EGGLETON - ADDRESS ON THE OCCASION OFTHE APEC MINISTERIAL MEETING - MONTREAL, QUEBEC
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NOTES FOR AN ADDRESS BY
THE HONOURABLE ART EGGLETON
MINISTER FOR INTERNATIONAL TRADE
ON THE OCCASION OF
THE APEC MINISTERIAL MEETING
MONTREAL, Quebec
May 9, 1997
This document is also available on the Department's Internet site: http://www.dfait-maeci.gc.ca
Welcome ladies and gentlemen.
In 1904, Sir Wilfrid Laurier, Canada's first Liberal Prime Minister, made a
speech, which included the most celebrated aphorism of our times:
"The 19th century was the century of the United States," he said. "I think we can
claim that it is Canada that shall fill the 20th century."
The phrase became shortened to, "The 20th century belongs to Canada." Those six
words have been hotly debated ever since, reaching across the decades as a test of
our national achievement and a statement of our national purpose.
As the century draws to a close, I believe that history has proven Mr. Laurier to
be right. On the eve of the 21st century, Canadians can lay claim to the highest
quality of life in the world, according to the UN. And ours has been not only a
material success, but a spiritual one.
We have built a society that is compassionate towards the poor, the sick and the
disadvantaged. And we have managed this while protecting our national treasures,
whether they be the unparalleled beauty of our natural parks or the gifted
contributions of our artists and story-tellers.
There are some who choose instead to minimize Canada's achievements and magnify
its differences. They say Mr. Laurier was wrong. But whether or not the 20th
century belonged to Canada, it was undeniably true that Canada belonged to the
20th century.
And now, I am about to make a statement equally as bold, and equally as
optimistic, as Wilfrid Laurier's. It is this:
The 21st century belongs to Canada in the Pacific.
Let this prediction also stand as a test of our achievement and a statement of our
purpose. I propose today both a vision and a challenge for Canada to realize in
the few short years remaining before the 21st century is upon us.
My vision is to see Canada realize its full potential as a participant in the
burgeoning economies of the Asia Pacific. The challenge I set, both for my
department and the private sector, is to make that vision a reality.
This is a timely challenge, as 1997 marks Canada's Year of Asia Pacific and our
turn to chair the 18-member APEC [Asia Pacific Economic Cooperation forum] group
of economies. For one full year, the eyes of the Asia Pacific are on Canada.
More than 100 Asia Pacific government leaders and ministers -- many of which are
with us tonight -- and hundreds of business people will visit Canada this year, to
discuss issues ranging from market access to sustainable development. This
provides us with a unique opportunity to place Canada on the horizon of Asia
Pacific business leaders.
And this opportunity, to build new bridges across the Pacific and to reinforce
existing ones, is of strategic importance for Canada's long-term economic
security.
But I also intend for Canada's Year of Asia Pacific to pay off in the short term,
with immediate prospects for trade and investment that will contribute to jobs and
economic growth in Canada. It is important that we pursue these prospects now, not
years from now, because by then it may be too late.
The pace of growth and change in Asia is occurring on a scale that is highly
impressive. The region already accounts for 40 per cent of the world's trade and
will soon account for one third of global production. The growth of its gross
domestic product [GDP], which has already been twice as fast as any other region,
is expected to triple the Organization for Economic Co-operation and Development
[OECD] average. By the year 2020, seven of the top ten economies in the world will
be in the region.
This generation could see the economy of China grow to be 40 per cent larger than
that of the United States. Of the other G-7 Western industrialized countries, only
France and Germany are forecast to remain in the top 10, in sixth and ninth place,
respectively. By the year 2020, the other leading economies of the world will be
Japan, India, Indonesia, Korea, Thailand and Chinese Taipei.
The Asia Pacific will be more than a trading zone. It will be a real centre of
power, a force in international affairs and a model of economic development. We
simply cannot ignore this evolution, nor can we fail to become a part of it.
In most cases, these economies will have developed from agrarian, to industrial,
to information economies, all in the space of 30 years. These economic miracles
are being paced by changes in society and demographics. Within 10 years, the Asia
Pacific will be home to nearly two thirds of the world's population, most of them
less than 25 years old and members of a middle class that will have doubled in
size.
With the highest savings rate in the world Asia will be a leading source of
consumer demand and investment capital. Already in Indonesia -- which is the fourth
most populated country in the world -- the middle class is as large as the entire
population of Canada. India's middle class is as large as the population of the
United States. By the turn of the century, at least 400 million people will have
personal incomes at, or higher than, the OECD average.
Meanwhile, Canada's large enterprises help with the Asia Pacific's most pressing
need -- its need for electrical power and added infrastructure. The requirement for
infrastructure investment is calculated to be $200 billion a year for the next 10
years, or $2 trillion in total. This need matches Canada's world-class
capabilities in the areas of energy, transportation and communications.
The countries of the Asia Pacific are paying greater attention to environmental
protection and clean-up. There is a potential market of $24 billion a year, which
again matches Canada's proven track record in environmental management. And the
need to train and educate an increasingly sophisticated workforce already
represents $1.5 billion a year.
The numbers are staggering, but what do they mean for Canada? They mean an
opportunity not to be missed. They mean a challenge for our exporters and
entrepreneurs to establish an on-the-ground presence in Asian markets. And they
mean our eyes in the future must be trained across the Pacific.
The Government of Canada is committed to an agenda for jobs and growth, and this
agenda has been driven forward by our success at world trade. And our trading
success, in turn, has increasingly relied on our small and medium-sized
enterprises being flexible and quick to identify niche markets. We can succeed in
the Asia Pacific market, because we must, and we have faith that our small and
medium-sized enterprises will lead the way.
Traditionally, Canada's exports to Asia have been agricultural and resource
products. But the experience of last year, when the dollar value of our exports to
the region declined by 11 per cent -- largely because of falling commodity prices --
emphasizes the danger of complacency.
We need to diversify our exports to include markets of opportunity. Small and
medium-sized enterprises would be well advised to build an export strategy around
the middle class boom, which is likely to see increased demand for processed food
products, leisure goods, cultural industries, educational services and overseas
vacations, to name a few.
That cannot happen unless these enterprises enter the Asia Pacific market. The
Government of Canada is prepared to assist, whether in the larger picture of
improving market access, or in the details, or through the information and
advocacy of our trade commissioners.
But none of these efforts can replace the active participation of Canadian
enterprises on the ground. Frankly, our record in this regard could be better.
There are some 60 000 small and medium-sized enterprises in Canada, yet only 5 000
export on a regular basis. And there are only 600 Canadian firms with a presence
in Asia, a tiny fraction of the total. That is why I have set a goal of doubling
the number of active exporters in three years.
It's not just my priority. It's our government's first priority. Increasing trade
is a key plank in our government's Job Strategy. Every $1 billion in exports
creates and sustains 11 000 jobs in this country. Simply put, more trade means
more jobs.
I believe the government can work effectively with business, as a partner, to open
up new markets. We have seen how effective the Prime Minister's Team Canada trade
missions have been -- over $22 billion in sales and thousands of jobs since 1994.
Opportunities exist in Asia, but they outweigh the opportunity-seekers. I call
today on Canadians to change all that. The cost of doing business in the region is
high, but so are the rewards. And the cost of not doing business is even higher.
The region is becoming more familiar, as our links through trade and people
increase. In the early 1980s, less than one sixth of air passengers in Canada
travelled to or from the Asia Pacific; that level doubled within a decade.
Similarly, one third of Canadian immigrants in the early 1980s came from the Asia
Pacific; a decade later, the Asia Pacific provided more than half of all new
arrivals. There are now more than two million Canadians of Asian heritage, a pool
of human capital that can help us gain an advantage in the region, while conveying
Canada's multicultural and open nature to our Asian friends. It is no coincidence
that British Columbia, with its Pacific seaboard and high concentration of Asian
immigrants, accounts for 40 per cent of all exports to the Asia Pacific.
For our friends in the region, we have the opportunity, we have the capability and
we have the people. And we also have a strategy to bring them together, which I am
pleased to outline for you today.
In the short term, my priorities are clear. I will be doing everything I can to
promote new undertakings, particularly those arising from the APEC conferences.
And I will be consolidating the gains made by the Team Canada trade mission to
Korea, the Philippines and Thailand earlier this year, which resulted in the
announcement of $2 billion worth of business agreements.
I am pleased to chair the APEC trade ministers' meeting here in Montreal -- the
first in a series of ministerials that will take place across the country. My
agenda is an open one -- I want to begin development of a substantial package to
liberalize and facilitate market access in preparation for the APEC leaders'
conference in Vancouver in November.
The special needs of small and medium-sized businesses are a priority for APEC,
whether they come in financing information, networking or other forms of
assistance. Small and medium-sized enterprises will also be the focus of an APEC
ministers' meeting in Ottawa this fall, when ministers will examine ways to
improve market access and information. As I mentioned earlier, other blue-ribbon
conferences of government ministers will be held across the country this year.
The Toronto conference will deal with the integration of environmental, social and
economic concerns. In Victoria, we will discuss transportation issues, and in
Edmonton, dealing with energy needs. At each of these conferences, there will be
opportunities for Canadian firms to showcase their talents and to network with
business people from Asia Pacific.
We cannot take decisions about the future shape of the region in a vacuum. In the
end, our success in creating sustainable growth and equitable growth will be
judged not by trade figures alone, but by the condition in which we leave the
world to future generations of leaders.
Of greatest importance to our long-term security is the vitality of the APEC
process itself, which offers our best promise of keeping in touch with key
decision makers, of providing linkages with the Asian economies, of being able to
influence the directions of policies and programs, and of establishing Canada as
an Asia Pacific nation.
APEC is the most dynamic forum in the Asia Pacific region dedicated to furthering
the liberalization and facilitation of trade and investment. At the same time, its
actions fully support the development of the multilateral rules-based system of
the World Trade Organization [WTO]. More and more, work in APEC is seen to
complement, and even lead, work in the WTO.
Our priorities for APEC this year include a sharp focus on deepening our
commitments to trade liberalization, particularly in working together to identify
new sectors for improved access. We will also emphasize the critical importance of
trade facilitation.
Harmonized customs procedures, consistent product standards, user-friendly
procurement guidelines, and improvements to business travel and investment
transparency are all within the scope of the APEC talks. And they will all result
in greater predictability and lower costs for Canadians and for everyone doing
business in the Pacific Rim.
The Asia Pacific has proven to be Canada's fastest-growing trading partner, with
annual increases in trade and investment of about 11 per cent for the past decade.
But we cannot afford to be self-satisfied. The region will continue to be of
considerable importance to Canadian agricultural and resource producers, but an
over-reliance on commodities will leave us at risk of missing out on other
opportunities. We need to move into the value-added, manufactured goods and
services markets, and to perform there at a world-class level.
In the long term, my department is committed to building a durable bridge across
the Pacific, through the development of APEC and through a vigorous program of
bilateral trade and assistance to exporters. But right now -- today -- we can begin
to target markets of opportunity and to promote the Canadian advantage to the
markets of the region.
We must advance on both fronts. The question is no longer whether the Pacific
Century will belong to us, but whether we will belong to the Pacific Century. If
we fail to reach across oceans and cultures, then the loss will be entirely ours.
But if we succeed -- as I am certain we will -- then the gains will be for us and
our Asia Pacific friends together.
Thank you.