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<title>MINISTERS ANNOUNCE LAUNCH OFNEW INFORMATION TOOL FOR EXPORTERS</title>
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<p><font face="Courier"></font><font face="Univers" size="+2"></font><font face="Univers" size="+2">November 12, 1997 No. 184</font></p>
<p align="CENTER"><font face="Univers" size="+2">MINISTERS ANNOUNCE LAUNCH OF</font></p>
<p align="CENTER"><font face="Univers" size="+2">NEW INFORMATION TOOL FOR EXPORTERS</font></p>
<p><font face="Courier">International Trade Minister Sergio Marchi and Industry Minister John Manley
announced today the launch of a new on-line information product, <em>Take a World View
... Export Your Services,</em> to assist Canadian service firms in preparing to export
to foreign markets.</font></p>
<p><font face="Courier"><em>Take a World View ... Export Your Services</em> can be found on the Industry Canada
website at<em> http://strategis.ic.gc.ca/twv</em> and on the InfoExport website of the
Department of Foreign Affairs and International Trade at
<em>http://www.infoexport.gc.ca</em>. It is a joint effort between the private sector, the
Department of Foreign Affairs and International Trade, and Industry Canada, and is
one of several initiatives of Team Canada Inc., formed specifically to promote the
trade of Canadian products and services in the international marketplace. It is
aimed at small and medium-sized firms in the knowledge-based service industries,
including management consultants, architects, engineers, professional trainers and
designers.</font></p>
<p><font face="Courier">Mr. Marchi launched the new electronic export guide in Washington during the
Canadian Businesswomen's International Trade Mission, which he is leading.</font></p>
<p><font face="Courier">"This product will make it easier -- and faster -- for Canadian service companies to
get the information they need as they look for a competitive edge in international
markets," said Mr. Marchi.</font></p>
<p><font face="Courier">"This is the kind of strategic business information product that will make a
positive contribution to our export preparedness," said Mr. Manley in Ottawa.</font></p>
<p><font face="Courier">A Team Canada Inc. objective is to ensure that information products developed by
all government departments respond to the specific needs of exporters. <em>Take a
World View ... Export Your Services</em> is specifically intended for exporters of
services, to meet their demand for export-related information. It is also featured
prominently in the Export Guides section of <em>ExportSource</em>, Team Canada Inc.'s on-line resource for export information.</font></p>
<p><font face="Courier"><em>Take a World View ... Export Your Services</em> is the most comprehensive information
tool for exporters of services. The service sector accounted for nearly three
quarters of Canada's GDP in 1996 and is expected to be the primary source of new
exporters in the future.</font></p>
<p><font face="Courier">The electronic guide can be used by business and professional service firms who
are potential or existing exporters, as well as by goods exporters who wish to
export services to complement their product offerings. In addition, it could be
used by organizations that provide export information such as industry
associations, International Trade Centres, Business Service Centres, federal and
provincial government departments, economic and regional development agencies, and
educational institutions that offer international business training.</font></p>
<p><font face="Courier">Previously available in disk format, the new <em>Take a World View ... Export Your
Services</em> Internet version is significantly enhanced. It will also be available
soon on CD-ROM.</font></p>
<p align="CENTER"><font face="Courier">- 30 -</font></p>
<p><font face="Courier">For further information, media representatives may contact:</font></p>
<p><font face="Courier">Leslie Swartman Les Arany</font></p>
<p><font face="Courier">Office of the Minister Industry Canada</font></p>
<p><font face="Courier"> for International Trade</font></p>
<p><font face="Courier">(613) 992-7332 (613) 954-2960</font></p>
<p><font face="Courier">Media Relations Office</font></p>
<p><font face="Courier">Department of Foreign Affairs and International Trade</font></p>
<p><font face="Courier">(613) 995-1874</font></p>
<p><font face="Courier">This document is also available on the Department of Foreign Affairs and
International Trade's Internet site: http://www.dfait-maeci.gc.ca</font></p>
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