Program Components
Professional Skills Development encourages new and existing producers to develop design, technical and business related skills, especially in the area of production.

Product Research and Development increases the competitiveness of products by incorporating enhanced product design and state-of-the-art technology into the product development process. Support is aimed at encouraging research and development which will lead to new products targeted to particular markets, themes or events.

Market Development is aimed at enhancing the professional image and marketing opportunities for the industry. This is accomplished by supporting market research, the design and production of promotional and identification materials, merchandising tools, promotional activities, and sales initiatives.

Production Expansion assists established and advanced producers to make the transition from current production methods to small batch production to meet proven market demand.