Branding an energy contender
![Qinshan](/web/20071114233338im_/http://www.aecl.ca/Assets/Tier3+-+Images/Qinshan02.jpg)
Atomic Energy of Canada
has successfully sold its CANDU reactors overseas for years. Now, management’s hoping that a streamlined and branded approach to its product and development will attract new business here at home.
View the pdf
Reprinted from an article(s)
appearing in the March 2007 issue of CMA Management magazine by Robert Colman with permission of Certified Management Accountants of Canada.