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Being able to have more control over and improve our health is what health promotion is all about. At the CHN, we believe that having access to trustworthy health information is key to our ability to take control over and improve our health. The Internet offers a richness of health information, but wading through hit after hit to find trustworthy, high quality and health promoting information can be difficult. How do you know what's good information and what's less reliable? In consultation with a panel of experts on health information, we have put together a checklist to help you in your search for health information on the Internet.

Checklist for a great health promotion Web site


Is the resource credible?


  • Is the author's name (or the name of the organization responsible for the document) clearly stated?
  • If the author is identified, is he or she a professional or accredited authority on the subject?
  • If not, does the author state his/her perspective on the subject? For example, by saying "I'm a cancer survivor," or "I've used chiropractors for 10 years"?
  • If an organization is responsible for the information, is it a reputable organization recognized as an authority on the subject?
  • If medical information is given by a non-professional, is this clearly said?
  • What kinds of evidence are provided to endorse a specific treatment or service? Keep in mind that scientific studies and research have a different credibility than first-hand experience.
  • Does the site provide contact information about the author (for example, full name, address, phone number, e-mail address)?

Is the content relevant to you?


  • Does the content discuss the issue(s) you're interested in?
  • Does it match what you are looking for?
  • Is there enough detail or does the information seem superficial?
  • Does the site have original content or does it only link to other sites?
  • Is the information presented within a Canadian context?

Does the site reflect a broad view of health?


For example, does the content seem to recognize that health:

  • has many elements
  • is dynamic and changing
  • can be different for different groups of people, and
  • is determined by many factors, including basic things like income?

Is the resource timely?


  • Is the information reviewed and/or updated often enough given the content? For example, if it deals with the latest in safety features on child car seats, has it been changed lately?
  • Is the date of the last update clearly marked on each item or screen?
  • If information is only valid for a short time, is this fact clearly labeled?

Is there clear and adequate disclosure?


  • Is the author's interest and/or mandate in developing and sharing this information clear? For example, is a non-profit organization trying to promote exercise and active living or is a fitness product company trying to sell you exercises equipment?
  • Is there potential for bias or conflict of interest? For example, is a company telling you that only their product or service is valuable?
  • Are both (or all) sides of the issue presented?
  • If not, does the resource state that it presents only one side of an issue? For example, a site that promotes a vegetarian diet should indicate that there are other dietary options, or clearly state that they are only presenting one side of a multifaceted issue.
  • Are commercial links and/or sponsorships clearly stated?
  • Are these sponsorships separate from the health information content?
  • If the site collects or requests information about you, do they tell you exactly why they want this information?
  • Are their privacy guidelines stated?
  • If you have to register to use the site, is the reason clear and your privacy ensured?

Are there clear caution statements?


  • Does the site offer a clear statement that health information should not be taken as health advice or a substitute for visiting a health professional?
  • If there are fees associated with use of the resources on the site, are they clearly explained?

Is the site user-friendly?


  • Is the information presented in a clear manner?
  • Can you contact the author/administrator by e-mail if you have difficulties using the site

Is the site accessible to groups with all types of income, education, culture and other similar factors?


  • For example, if users can download information from the site, is there a toll-free number so people without the proper software can get the information they need in another format?

Does the site treat you with respect?


  • For example, is the "voice" the site uses to talk to readers friendly? An example of an unfriendly voice is one that seems to place all of the responsibility for health on the individual; a friendly, health promoting site would recognize the many other factors that affect people's health.

Does the site support a variety of activities?


  • For example, is there mention of ways to address your concerns through, for example, community-building or advocacy?

Does the site give you opportunities to participate?


  • For example, is there an e-mail address where you can write to offer feedback, make suggestions, or get involved in actions in your area of concern?

Last Updated: 2006-09-08

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