Contact
Maggie Davison, Managing Director
e-mail: davison.maggie@ctc-cct.ca
Tel: 44 207 389 9980
In-market website
Consumer
www.canada.travel/uk
Market Snapshot
Quarterly Market Report
Trade Development
Retail
“Canada Counsellor Programme”
We train more than 700 agents to market Canada with confidence and enthusiasm. The CTC and our partners invite agents to join “fam” (familiarization) tours and training workshops. We also supply them with newsletters spotlighting the latest in unique Canadian travel experiences.
Wholesale
We work with tour operators to develop innovative travel experiences.
We are launching a new Spotlight event in 2007.
Consumer Development
- Consumer advertising
- Paid Google search
- AOL campaign
- Gym posters
- Radio campaign
- The Independent supplements and online
- Travel Channel – Canada content
- Streaming e-mail
PR
- Adventures in Radio – four radio stations to visit Canada in 2007
- Individual media trips to Canada (40 to 70 annually)
- Group plans for 2007:
- Modern Toronto” – May
- North West Territories – July
- New Brunswick/PEI – September
- Quebec 400th birthday – August
- We will host up to four trade media at the Rendez-vous Canada tradeshow in Quebec City in 2007.
- We will host up to eight consumer media at the GoMedia tradeshow in Banff in 2007–with focus on television production companies and website content providers.
- Canada Media Awards 2007 in late June.
- We will co-host a ski media event with ski resorts attending the October London ski show.
Promotions
- Ice Rink
- Canada Day on Trafalgar Square
- Pride London
- Major UK online portal partnerships, including travel content, e-newsletter content and image galleries
- Multi-tiered, non-traditional partnership with Top UK sports brand (TV, fashion, travel and lifestyle)
Trade and Consumer Shows
Spotlight – March 13 – 14, 2007
Metro Ski Show – October 2007
British Ski and Snowboard Show Oct./Nov. 2007
World Travel Market – Nov. 2007
EIBTM – Nov./Dec. 2007
In-market committee
