Market knowledge

Do Australians use a travel agent or book their trips on the web? How much do the Japanese spend on dinner when they’re vacationing? Where in Canada do Americans like to visit, and when?

We study our target markets – and our potential customers – closely so that we can strategically market to these travellers, and help the Canadian tourism industry deliver what we promise. Read in-depth the ins and outs and nuances of each of the CTC’s key geographical markets here.