Germany

Contact
Karl-Heinz Limberg, Managing Director
e-mail: limberg.karl-heinz@ctc-cct.ca
Tel. (49) 211-82855367

Germany marketing from headquarters (Europe/Latin America Marketing)

In-market websites

Consumer
www.kanada-xl.de
www.wale-in-kanada.de
www.cleverwomen.de
www.generation-kanada.de
www.gaycanada.de

Trade
www.canada-specialist.de

Market Snapshot

Quarterly Market Report

Trade Development

Retail

• Canada Specialist Program” on two levels (beginners, advanced)

Wholesale

• Tour operator newsletter (e-book)
• Industry co-ops

Consumer Development

• Cross promotions with non-traditional partners
• Consumer Magazine "Kanada XL"

Consumer Advertising

• Online (banners, skyscrapers, editorials), posters in fitness centers

PR

• Media “fams” (familiarization tours)
• Media events
• Regular press releases

Promotions

• "Clever Women" promotion (including non-traditional partners such as Logona organic cosmetics and Bionade, a wellness drink producer)
• "Best-Ager" promotion (same partners as “Clever Women”)
• A cross-promotion with the Whale & Dolphin Conservation Society

Trade and Consumer Shows

• ITB Trade Show, Berlin
• CMT Consumer Show, Stuttgart
• IMEX MC&IT Show, Frankfurt

In-market committee