Contact
Susan Iris, Vice-President U.S. Sales
e-mail: iris.susan@ctc-cct.ca
Tel: 703-875-3956
Tom Karins, Executive Director Leisure Travel Sales
e-mail: karins.tom@ctc-cct.ca
Tel: 312-327-3651
In-market website
Consumer
www.canada.travel
Market Snapshot
Quarterly Market Report
Trade Development
Retail
- Consortia “Preferred destination” agreements
- Canada Specialist Program
- Familiarization tours
- Site inspections
- Training seminars
- Trade shows
Wholesale
- Support Tour and Wholesale programs by linking to the retail consortia program
- “Fam” and site inspection support
- Staff training
- Trade and consumer event support
- Support attendance at Rendez-vous Canada marketplace
Media relations
By capturing free editorial in U.S. print and electronic media, our team aims to present Canada as a fresh and sparkling destination–a Canada full of compelling experiences. Our aim is to create a buzz and make Canada a “bragging rights” destination with our target audience. Our Canadian partners are crucial to our success in the U.S. market.
Some things we do
1. Canada Media Marketplace, an annual three-day meeting alternating between New York and Los Angeles. For the marketplace, we have more than 100 Canadian destination-partners. About 200 U.S. media attend for business appointments, professional development and hospitality events.
2. Canada’s Northern Lights Awards, a journalism awards program judged by Carleton University, to encourage quality coverage on Canada in print, photography and in online publications.
3. Exciting “out-of-the-box” press trips to various destinations.
4. Assist more than 400 individual media visits to Canada each year.
5. We host, with our Canadian partners, a series of media luncheons and dinners in major U.S. media centres to present intriguing story opportunities in an informal setting.
6. One-on-one meetings with media influencers on an ongoing basis.
