Market snapshot
Quarterly marketing intelligence report
Market at a glance
- Asia’s largest economy and the 2nd-largest economy in the world.
- Improved economic climate – maintain 2 percent to 3.2 percent GDP growth until 2008.
- In 2005, the unemployment rate was 4.4 percent, has been on a steady decline since 2002.
- Large population base that is aging.
- Approximately 8.3M long-haul outbound travellers.
- Travel to Canada posted a 1.8 percent growth rate in 2005.
- Shift in travel patterns: More fully-independent travellers.
- Air capacity (up 8 percent in 2005, down 11 percent in 2006).
- Ranked No. 2 in overseas market portfolio analysis.
Visitor Characteristics – Canada
- $559M in receipts (2005 estimate).
- 398,000 overnight trips to Canada (2005 estimate).
- Average spend: $1,415 per person per trip (2004 actual).
- Average stay: 12.1 nights (2004 actual).
- Pleasure travel gains in the fall and spring.
- Younger travellers attracted to Canada.
Trade Shows
JATA congress & World Travel Fair
PATA Travel Mart 2007, Bali
Kanata 2007
