Market snapshot
Quarterly marketing intelligence report
Market at a glance
- Economy has recovered and is the 4th-largest in Asia.
- Consumer consumption rate is expected to boom in 2006 to 2008.
- The population is aging, over-45 sector is expected to increase.
- Korea’s total outbound travel reached a new high of 10M visitors in 2005.
- Approximately 2M long-haul outbound travellers (2005).
- Travel to Canada reached a record high in 2005.
- Canada’s market share is 8.6 percent, up 0.1 percentage point from 1999.
- Air capacity is up 7.2 percent in 2005; up 1.5 percent in 2006.
- Ranked No. 5 by 2005 overseas market portfolio analysis.
Visitor Characteristics - Canada
- $238M in receipts (2005 estimate).
- 173,000 overnight trips to Canada (2005 estimate).
- Average spend: $1,414 per person trip (2004 actual).
- Average stay: 23.7 nights – inflated by visiting friends and relatives and students on long-stay programs (2004 actual).
- Strong seasonal pull in the summer; large increase in the winter.
Trade Shows
Korea World Travel Fair (KOTFA) 2007
Showcase Canada
