Exporting to the United States – A Team Canada Inc Publication

2.1 Getting Ready to Export to the U.S.

To prepare a United States export initiative, you first have to decide whether your company is actually ready to step onto the U.S. stage. Sometimes called "being export-ready," this involves having the financial, human and production capacity to meet the demands of the export market you want to enter; for a general introduction to the process, you might want to read Chapter 1 of the Step-by-Step Guide to Exporting. Be sure to explore the rest of ExportSource as well; it's Team Canada Inc's gateway to a vast number of export-related resources.

The first step in your readiness assessment must be to conduct market research; that is, to find out if there's a U.S. market segment that wants and/or needs what you're offering.