| Going "green" has limited support in UK | |
| November 9, 2007 | |
| A third of people are still not prepared to spend any more on a holiday in order to offset their carbon emissions, according to new research reported in the UK-based e-zine TravelMole. The poll of 2,500 people online was conducted by travel industry marketing specialist BLM Media. According to the article by Phil Davies, 59% of holidaymakers say they will not cut down on the number of holidays abroad to save the environment, while 35% are not prepared to pay an extra £20 per holiday to offset their flight's carbon emissions. Less than a quarter (24%) said they would select a travel company based on environmental credentials - and the majority of these people were aged under 25. More than 40% said they would not book a holiday with a company just because it has green credentials. 26% said they would cut down on holidays if it would make a difference. The research suggests that saving the environment rests with the young as these are the most environmentally friendly group: 39% said they would cut down on holidays abroad to save the environment. |
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Author: TOURISM staff Organization: Canadian Tourism Commission E-mail: tourism@ctc-cct.ca |
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