Market snapshot
Quarterly marketing intelligence report
In-market website
Consumer
www.brochurescanada.com
Trade
www.professionnel-voyagecanada.ca
Market at a glance
- In 2005, $450M in receipts from France.
- Nearly 5.3M long-haul travellers.
- 356,000 overnight trips to Canada.
- Improving share of France’s long-haul outbound market.
- Significant increase in under 35 year olds since 2002.
- Ranked No. 7 by overseas market portfolio analysis (down from No. 4).
- Sluggish economy and high unemployment.
- Growing government deficit.
- French language and cultural connection with Canada.
- Lower than European average per-person trip spending ($1,202).
- Travel to Canada focused on spring (20 percent) and summer (51 percent), but fall travel is growing (17 percent).
Trade shows
- Top Résa in Deauville in September is a three-day, travel trade show for tourism and travel professionals. In 2006, we hosted 28 exhibitors on 150 sq m.
Please contact MICE Exhibition Services for more details.
- Salon Mondial du Tourisme is an annual consumer show of destinations from around the world (Paris, March 15 to 18, 2007.
Please contact Thierry Journé for info.
- Salon Mahana in Lyon March 2 to 4, 2007 is an annual consumer show of 160 travel destinations. Please contact Thierry Journé for info.
