Journalistic Standards and Practices
IV. PRODUCTION STANDARDS
C: ONLINE POLICIES
6. EXCHANGES OF ONLINE MATERIAL WITH OTHER ORGANIZATIONS
CBC online material may not be used or reproduced by third parties without the consent of the Corporation.
In order to increase the reach of CBC online journalistic material among Canadians and also to generate revenues, the CBC often enters into agreements with other organizations for them to distribute CBC news content online. Headlines, stories, images, audio or video excerpts may be made available, for example, on their web site.
The CBC retains editorial control of its material and applies its CBC Journalistic Standards and Practices. As a result, the agreements must specify that the organization which distributes CBC material:
- Will post the content as provided, without any alteration and without changing the lineup;
- Will not incorporate content from other sources within CBC content;
- Will not place CBC material in a context that would distort its meaning;
- Will clearly indicate that the material has been produced by the CBC and display a CBC copyright notice; and
- Will amend or delete specific content as directed from time to time by the CBC.
6.1 USE OF MATERIAL FROM OTHER JOURNALISTIC SOURCES
CBC's online activities also open new opportunities for associations with other news providers, enhancing the value of the overall information output of cbc.ca.
Where other news organizations post information on CBC online services pursuant to an agreement with the CBC, the material should be separated from CBC-originated material and the provider should be clearly identified.
The CBC may wish, from time to time, to enter into joint ventures with other major online organizations for special projects. This could, for example, involve a collaboration
between cbc.ca and the web site of a large newspaper, to the benefit of both.
Joint sites should not include editorial comment, unless such comments are clearly attributed and identified to their original organization. The CBC should maintain editorial control over material appearing under the CBC brand. Non-controversial material produced with another organization may include the CBC brand as well as the brand of the other organization.
In cases that include an opinion of a specific person on a given matter, the author must be fully identified.
Exchanges of online material with other organizations may involve legal considerations. The Law Department should be consulted.
