Public Opinion Research
Health Canada conducts public opinion research to help shape policy and program development and social marketing campaigns.
Public opinion research is used in social marketing:
- Prior to a campaign to help set realistic objectives and learn more about target audiences;
- During campaign development, where focus testing of campaign elements ensures that campaign materials will be relevant to the target audience; and
- After campaigns are launched to measure the effectiveness of social marketing campaigns.
Best Practices
In this section you will find "mini-issue papers," developed by Health Canada's Public Opinion Research and Evaluation Division. These papers highlight the best practices, which have emerged from Health Canada's research on:
The papers are based on direct feedback from Canadians and provide valuable information for the development of effective websites, publications and other communications products.
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