Seven Steps to a Marketing Plan
Designed to help you make the initial strategic decisions about
your social marketing activities, the tutorial's step-by-step,
question and answer format will guide you through the process
of developing your social marketing plan. Ultimately, you will
have a managerial tool that will enable you to carry out your
plan, brief creative teams and volunteers, and better prepare
you for finding partners and sponsors.
About this Tutorial
Seven Steps
- Chapter 1. Defining The Role Of Social Marketing In Your Overall
Health Promotion Program
- Chapter 2. Audience Analysis
- Chapter 3. Context For Your Social Marketing Plan
- Chapter 4. Defining Measurable Objectives
- Chapter 5. Strategy And Tactics
- Chapter 6. Monitoring And Evaluation
- Chapter 7. Working Out Operational Details
Conclusion
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