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 Search Results for: Social marketing

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7 steps to a marketing plan  Serves as a tutorial on the initial strategic decisions about social marketing activities. Offers a step-by-step, question and answer guide through the process of developing a social marketing plan. Appendix includes best practices and prospects for social marketing in public health. Source: Health Canada   Centers for Disease Control and Prevention, National Center for Health Marketing  Works to increase the impact of health marketing, health communication and partnership activities in the United States. Offers resources and tools for health professionals including applied case studies, research and evaluation, professional development, and a director's blog. Source: Centers for Disease Control and Prevention (CDC) From: International resource Community action resources for Inuit, Métis and First Nations: making it happen  Presents a systematic approach for implementing projects, applying the principles of teamwork, budgeting, accounting, and project promotion. Link requires PDF reader. Source: Health Canada E-learning tool  Provides an on-line tutorial designed to assist in the creation of a complete social marketing plan. Covers situational analysis, target marketing, setting objectives, marketing strategy development, and evaluation, finance and implementation. Uses Health Canada examples, and includes a marketing plan template. Source: Health Canada   Expanding the reach and impact of consumer e-health tools  Summarizes a study undertaken by the US Office of Disease Prevention on the potential use and value of consumer e-health tools for populations that experience health disparities. Examines and describes the most significant requirements of using the Internet for hard-to-reach audiences to reduce health disparities. Source: United States Department of Health and Human Services From: International resource Gay men's health: are you negative about positives?  Raises awareness of HIV-related stigma and discrimination through an on-line campaign aimed at re-evaluating beliefs, increasing understanding of the disease, and adopting positive attitudes towards people living with HIV/AIDS. Source: AIDS Coalition of Nova Scotia (ACNS) It's time to change the way we think about HIV and AIDS  Calls for an end to the unjust stigma and discrimination associated with HIV/AIDS, listing ways to help destigmatize the disease. Explains how ignorance and inaccurate information promote prejudice and mistreatment of people affected by HIV/AIDS. Source: British Columbia Persons With AIDS Society (BCPWA) Links  Provides annotated links to resources on injury prevention and control. Includes links to: general information on injury prevention and control; research; community practice and evaluation; educational opportunities; and injury data and surveillance. Source: Alberta Centre for Injury Control and Research (ACICR) Media advocacy workbook  Defines media advocacy as a type of health communication that involves the strategic use of media to shape public opinion. Outlines ten steps, from project management to evaluation, for media advocacy projects. Includes worksheets, exercises and references. Link requires PDF reader. Source: University of Toronto, Centre for Health Promotion, The Health Communication Unit (THCU) My Daddy Matters Because....  Presents a program, supported by the Public Health Agency of Canada, which provides information on developing and managing 'father' programs in communities across the country. Includes a national index of father based activities, programs, resources, and services. Source: Public Health Agency of Canada (PHAC) From: CAPC/CPNP National Projects Fund (NPF)
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