FCC and 4-H
A 20 year partnership
The partnership between FCC and 4-H has been thriving for two decades. 4-H is North America’s largest service organization for youth living in rural communities. FCC is Canada's largest provider of business and financial services to farms and agribusiness. With both organizations committed to communities, rural living and agriculture, it’s a match made in heaven.
In 1996, the partnership took another step forward with the FCC 4-H scholarship program. The program awarded ten 4-H members, one from each province, with a scholarship to further their post-secondary education. Successful applicants submitted ideas to better their community. One national winner was chosen, and FCC funds were provided to implement the idea.
To replace the scholarship program, FCC expanded its commitment to 4-H in 2006 by committing $600,000 over four years.
- 2006: the funding was used to initiate an advertising campaign, which was guided by the 4-H Council’s Youth Advertising Team and advertising agencies AdFarm and Youthography.
- 2007: the funds will be used to recruit volunteer leaders and to increase membership.
- Subsequent years: the funding will be used to provide direct support to raise awareness about 4-H, volunteer training and development and continued awareness programs.
Together, 4-H and FCC are striving to make life better in rural communities.
